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As a conscious lingerie brand from Poland, Undress Code for the mythical modern woman aims to decode the way we perceive sexuality, and bring change to comfort in lingerie design through honest, relatable story-telling. We had a cozy feminine lingerie-talk with Izabela Godlewska, one of the founders of UC.
What is the meaning of femininity for you and how is it appreciated with the Undress Code wearer?
Undress Code is a brand for the modern woman, so we understand being feminine as being courageous, modern, strong and conscious, but at the same time taking care of ourselves inside out. We believe that being a modern woman is the most sexy and feminine thing that exists. As a brand, we support and promote initiatives and organisations promoting women, and have decided to form a community for women seeking conscious solutions. In this way, we want to achieve something more than just being a fashion brand: we want our products to be a symbol of the modern and entirely fulfilled women.
What defines the quality of a good underwear and basics we wear beneath our clothes?
There are two things defining good quality underwear: comfort and style that represents our personality. Style is very individual, but if we dig deeper into comfort, we should think about the materials used and how soft and nice are they to touch. We must remember we will wear them every day, not only for special occasions! We should also do a quality-check on the fit. I am a strong supporter of soft lingerie. Why should we use any wires in lingerie, if we can have pieces that are super soft and easy to forget about [when worn], but at the same time reliable? And the last thing that defines quality is the way our lingerie is sewed. Undress Code lingerie is sown together in a seamless way, which naturally grants great comfort.
What do you think about the importance of lingerie in a woman's wardrobe? Do you think it is undervalued, not paid enough importance to?
I absolutely think that the power of lingerie is undervalued. Many women still define lingerie as pieces they buy for men, not for themselves. This way, they undervalue their identity, style and everyday comfort, just to strengthen their sexuality. At Undress Code, we believe that sexuality should not be reflected in what we wear. It should be built inside and reflected in women's self-confidence.
How did you personally find your way to lingerie world?
As cliched as it sounds, as a little girl, I always loved flicking through beautiful fashion magazines and watching fashion shows. However, it was only 10 years ago, when I discovered how fascinating and serious the whole fashion industry is, so it began as a professional dream and path for me. I did a few internships in well-known Polish fashion brands and I gained a lot of experience.
After those internships, my career changed its direction into consulting and finance. I started studying at Warsaw School of Economics, and then worked in the Management Consulting department at Accenture. I deliberately chose it, because I always knew that brand development is not just about the sense of fashion, but also hard work and business knowledge. However, my interest in fashion won, and after a few years, I took a chance to live in Milano, studying fashion and design management at Bocconi University. The main inspiration for a lingerie brand was my experience of working at a big company, which is associated with a fast pace of life. At that time, I was looking for underwear that would meet my expectations. I didn't find it, so I decided to create it on my own. Two years later, Undress Code was launched.
What are the defining, core values of Undress Code?
Undress Code is a daily underwear brand for women that pay tribute to their modern lifestyle and values. We create to make women happier and more confident, we work harder to be able to support them, and these are the drivers and values of our brand.
Should we definitely wear matching lingerie in hope for some romance? ;)
I absolutely don't believe in always wearing matching lingerie. Even at our photo shoots, we mix our sets to just have fun with it and explore new combinations. It's like clothes or shoes and bags - do we always wear matching ones?