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What kind of an image appears in your mind when someone mentions sustainable fashion? I bet glamorous would not be ranking first in your list. However, the times when clothes made out of recycled plastic and cotton waste were exclusively for spiritual hippies have passed. The global fashion industry is reshaping the image of sustainable fashion - bringing a piece of the glitz and glamour to the eco-friendly clothing industry.
Words: Katrin Kaurov
Italy announced the Green Carpet Fashion Awards created by Livia Firth’s initiative Eco-Age and the Camera Nazionale della Moda Italiana, which will take place in the famous Milan’s Teatro alla Scala on 24 September 2017, during Fashion Week. The aim is to bring focus to the ethics and sustainability of to the Made in Italy brand, therefore leading the path for other major fashion capitals. The Green Carpet Fashion Awards will feature major brands, including Fendi, Giorgio Armani, Gucci, Prada and Valentino, whereas each of the haute couture fashion houses will create a unique look according to the strict criteria of the Green Carpet Challenge.
The president of the Camera Nazionale della Moda, Carlo Capasa, describes the event as “The Oscars of sustainable fashion”. He has the intention to make Milan the cornerstone of eco-friendly fashion, as it pairs well with the Italian conscious lifestyle and biological food production, which are an essential part of the Italian heritage to date.
"Italian unique design heritage must be developed and built on the values of environmental protection and social justice in our supply chains, which will uniquely allow Italy to be the added-value designer and manufacturer on the global fashion stage."
Livia Firth, the ambassador of the project, hopes to bring attention to sustainable lifestyle with the Green Carpet Awards, as Italy has always been more about slow, hand-made approach to fashion, with a high focus on quality and uniqueness, in contrast with the general trend of mass-scale fast fashion. She claims that Italian unique design heritage must be developed and built on the values of environmental protection and social justice in our supply chains, which will uniquely allow Italy to be the added-value designer and manufacturer on the global fashion stage.
It is definite that haute couture brands won’t turn back to the 19th-century exclusive, tailor-made ateliers, as a more fast-paced, contemporary mass production is needed to keep up with the global pace of fashion. However, the Green Carpet Awards Challenge lets designers explore new ways of combining the glamour of high-end fashion with environmentally friendly production methods and the large-scale global demand for clothing.
Words: Anna Victoria Eihenbauma
Photos: Fashion Revolution
This year marks the 4th anniversary of the Rana Plaza disaster in Bangladesh where over 1,000 people were killed and over 2,500 were injured. An eight-storey commercial building near Dhaka collapsed after garment factory owners ordered their workers to return to work despite warnings to avoid the building due to cracks in its structure. The Rana Plaza garment workers were producing clothing for European and North American high street brands when their workplace became life-threatening.
The tragedy caught international media attention and revealed the need for a reformed fashion industry. As a result of this disaster, the Fashion Revolution Movement was created.
Fashion Revolution is a non-profit organisation focused on campaigning towards greater transparency in the supply chains of the fashion industry. The international movement urges consumers to ask brands this seemingly simple question: Who made my clothes?
“The global fashion industry is opaque, exploitative and environmentally damaging and desperately needs revolutionary change. We love fashion, but we don’t want our clothes to come at the cost of people or our planet.”
- Fashion Revolution
Whilst working with multiple factories, suppliers and subcontractors at the same time, clothing brands are often unaware of how their products are actually being produced. Transparency in fashion would lead to improved monitoring and controlling of working conditions through all stages of the supply chain.
Asking brands to become more transparent means asking them to become more accountable. This way, companies can ensure that human rights are respected and that environmental guidelines are adhered to.
What started out as Fashion Revolution Day, observed every year on 24th April, has now become Fashion Revolution Week. Hundreds of events take place all over the world during this week, all aimed at raising awareness of the true cost of fashion. Individuals and organisations unite in their shared interest of designing a more sustainable future. This year the movement takes place from Monday 24th to Friday 30th April worldwide.
“We believe in fashion – an industry which values people, the environment, creativity and profits in equal measure, and it’s everyone’s responsibility to ensure that this happens.”
- Fashion Revolution
Getting involved can be as simple as taking a photo. Fashion Revolution is calling on all of us to show our clothing labels and ask brands #whomademyclothes on social media.
Together we can make a positive difference in the world.
Find out about any potential events near you here.
Words: Kyra Hanson
Imagine unfolding your towel, spreading your body out in the searing sun, listening to the sea waves lapping against the shoreline, sinking your toes into the silky sand – only to find the grains beneath your feet aren’t silky or the colour of sand, but sharp, angular, brightly coloured bits of plastic. These days, a barefoot walk along a beach such as Newquay’s Tregantle Cove is more like hot-footing it through a football pitch-sized box of Lego. Plastic beaches are a common sight around the world, due to the eight million (at least!) tonnes of plastic, which end up in our oceans every year. But in Haiti and Honduras, Thread International is diverting this waste from the waterways, by turning it into wearable fabric. This spring, the sustainable fabric manufacturer has collaborated with outdoors fashion brand Timberland to launch ThreadX, a menswear collection made from recycled plastic.
Savant caught up with Ian Rosenberger, founder and CEO of Thread and Margaret Morey-Reuner, Director of strategic partnerships, business development and values marketing with Timberland to trace the origins of the ThreadX collection.
Photography: Taylor Free Solo
How did the idea for Thread come about?
IR: I went to Haiti in 2010. My original mission was to document the aftermath of the devastating earthquake. While looking through the 3,000+ photos I took, I noticed they all had two elements in common: piles of trash and poverty in abundance. I remember writing in my journal: “if Haiti could turn trash into money = good.” Once home, I quite literally Googled: “What can you make out of trash?”. I discovered you can make fabric out of plastic waste, and the idea for Thread was born.
Can you describe your first impressions of Haiti?
IR: I fell in love with Haiti and its people. After talking to Haitians and asking them what they really needed, I found the answer to be what we all fundamentally want – a roof over our heads and a way to give our kids a better life than we had. I was convinced an effective solution would require not just charity, but a money-making enterprise, creating real jobs for the Haitian people, returning the dignity, autonomy and purpose, which the earthquake had stripped away.
Can you talk us through the manufacturing process of the new Timberland collection?
IR: The process of going from ‘bottle to boot’ begins in Haiti, where more than 1,300 locals collect the plastic bottles that are ultimately developed into Thread fabric. The collectors sell these bottles to 50 Haitian-owned and operated collection centres. The centre owners and individual collectors transport and sell the sorted plastic to Haiti Recycling and Environmental Cleaning Solutions S.A. in Port-au-Prince. At Haiti Recycling, the production line washes and shreds the bottles into a raw material called ‘flake’, which is then sent to US-based factories that melt and shape the flake into a fibre, which is then woven into fabric.
"Once home, I quite literally Googled: “What can you make out of trash?”"
Timberland purchases the high-quality fabric from us and turns it into durable bags and boots – culminating in the Timberland X Thread collection. Every yard of Thread’s Ground to Good™ fabric supports a network of dignified jobs in the developing world, creating income opportunities, and cleaning up Haiti’s neighbourhoods. It’s one thing to recycle but it’s another to have a lasting impact on people’s lives while you’re creating beautiful products.
Can you describe the thinking behind the design and look of the collection and who would wear it?
MM: The Timberland X Thread collection utilizes lived-in fabrics for a comfortable look that our consumers enjoy. The city blazer, for example, speaks to a few current trends. Its natural earth tones and deconstructed silhouette are inspired by military uniforms and time-honoured suiting. Our boots are reimagined for year-round appeal and to suit today’s city lifestyle. In this collection the rugged canvas textures, washed leather touches and relaxed tailoring convey the perfect combination of tough-yet-lightweight durability that is unmistakably Timberland.
Our brand – from classics to newer collections – has gained popularity among a diverse cross-section of men and women. The commonality is that they all appreciate our heritage, style and versatility. Most often, that person is someone who is connected to the outdoors, but in a more casual, everyday way. They care about the outdoors, but they also care about style. In other words, this person is a city dweller who goes for a casual afternoon hike or someone who leaves their house in the morning not knowing if they’re going to spend their afternoon at the park or at the movies. Timberland allows consumers to look and feel their best, from head-to-toe, for any adventure ahead.
It has been highlighted how plastic fibres (recycled or not) still ultimately end up in our oceans as they break away from our garments when put through a washing machine. What is Thread doing to solve this issue?
IR: We are keenly aware of the issue of microfibers being released back into our oceans and believe more research and inter-organisational collaboration is needed to develop long-term global solutions. Thread chooses to partner with companies, like Timberland, that are committed to finding sustainable solutions to issues like this.
Uncollected plastic - particularly in coastal areas - is most likely to be washed out to sea. That’s an estimated eight million tons of plastic entering the ocean every year. In Haiti and Honduras, the lack of proper trash disposal and an abundance of waste are the root of many health and environmental problems. In Haiti, most plastics that are collected are eventually burned, releasing harmful toxins into the atmosphere. Thread continues to work to clean the streets of Haiti and Honduras by collecting and recycling trash. And, more importantly, we are creating dignified jobs for the people who live there, enabling them to improve their quality of life and provide for their families.
"I was convinced an effective solution would require not just charity, but a money-making enterprise, creating real jobs for the Haitian people, returning the dignity, autonomy and purpose, which the earthquake had stripped away."
Both Will.I.AM’s ‘Ekocycle’ collection at Harrods and Pharrell Williams ‘Raw for the Oceans’ campaign with Adidas are steps in the right direction, but one barrier to the democratisation of sustainable fashion practices always seems to be price. Buying sustainably will never beat Primark prices so can we ever envisage a time when sustainable, transparent fashion is the norm?
MM: I dream of the day when that becomes the case! But there certainly are some challenges the industry as a whole will need to address, including scalability to help bring pricing down, before it can become a reality. It’s exciting to see so many different companies, brands and organisations coming up with innovative solutions to tackle both environmental and social issues. In fact, since 2009, Timberland has given more than 270 million plastic bottles new life in its footwear. And it’s exciting to see the consumer demanding more transparency and accountability in the products they are buying.
Positive role models, such as the pop singers above are one way of encouraging people, and men in particular, into buying sustainably. When did you personally start thinking about where your clothes came from?
IR: Haha. If you saw my own wardrobe you'd laugh. Since I was a kid, I've taken the ‘less is more’ approach. I grew up on a farm in Pennsylvania, so clothes were worn for pure function. As an adult, that translates into the things I like: classic lines and patterns. I don't chase trends, but originally this wasn't because I was trying to be responsible, it was because I'd only own maybe six shirts at a time (which is definitely still the case). I really love thinking about how this idea might translate into the next apparel economy. What if we could have access to all the clothes we needed, and all we needed was six shirts?
What has been the most challenging aspect of Thread’s journey so far?
IR: The biggest challenge for Thread right now is making sure that our end-product is cost competitive with the fabrics or yarns that these brands are already using.
"What if we could have access to all the clothes we needed, and all we needed was six shirts?"
How do you envision the future of sustainable fashion and Thread’s place within it?
IR: Thread aims to be the catalyst for positive change in the fashion industry, improving the economic, social and environmental impacts of making clothes to end poverty. Consumers don’t identify with a bottle, but they do empathise with the people who make the clothes they wear.
When Thread succeeds, it changes the way the apparel industry buys the materials it needs to make clothes. By focusing on goods rather than convenience, brands understand that there’s intrinsic value to the product they are making and the consumer is buying. This is the future of fashion. Thread’s goal is to work with 25 of the largest apparel and footwear brands in the world within the next two years. Timberland has been an excellent inaugural brand partner; stay tuned for future collaborations!
Shop the collection here.
B·COME is an ethical fashion studio and sustainable supplier agency located in Barcelona. We believe that sustainable fashion and green design is the future. We build strong professional relationships between suppliers, artisans, and brands. Our aim is to endeavor for ALL us to be the protagonist of the change. Our main job implies to discover. Discovering and travelling is, without a doubt, what we truly love.
- Alba Garcia and Anna Cañadell, B·COME Studio
How did you discover Treasury rugs? Describe your journey to India and discovering the rugs.
India is almost like our second home. Every two months we land into this wonderful destination filled with culture, colours and emotional sensations. Chance and luck often accompany us on our trips. During one of our trips, precisely, was where we found these treasures in the form of rugs. We were exploring the enchanting corners of Jaipur and we spontaneously decided to visit one of our supplier whom we had encountered at a fair in Delhi. Our first sensation when we saw the rugs was an instant crush, we felt "in love”. The harmony between the colour the detailed technique of each rug caught our attention. It was then when B ·COME´s first more personal project “A by B ·COME” was born.
What makes them unique?
The rugs are authentic and unique, as they are made by hand by passionate and loving artisans. Each rug has its own story and uniqueness to it. The subtlety of colors and the energy of the piece, reciting the country it comes from, is just fascinating. They aren't simply objects of home decor, but treasures from India that you could keep forever and, only by looking at them, instantly feel the energy of the country.
"They aren't simply objects of home decor, but treasures from India that you could keep forever and, only by looking at them, instantly feel the energy of the country."
What are the main techniques used and what puts an artisanal quality stamp on it?
"A by B· COME " rugs are made by a traditional Indian technique known as block print. It is the earliest and slowest process of textile printing due to its detailed designs, which are often impossible to recreate with other printing methods. Yet, it remains one of the most vivid techniques in India today.
Originally from Rajasthan, India, the method consists of creating their own carved wood designs that are later covered with colour and printed onto fabrics and paper by hand. The result is an imperfect art endowed with intention, emotion, and virtue. Each piece of block-printed fabric reflects the rich history of an ancient tradition, as well as the unique style of the artisans who made it.
"Each piece of block-printed fabric reflects the rich history of an ancient tradition, as well as the unique style of the artisans who made it."
Why is the heritage of traditional skills, like block print, important? Why we should help to preserve and cherish these skills and traditions deriving from India?
For B ·COME, quality and design are as important as the way things are made. Our main objective is to strive and empower all to become protagonists of change. We admire the work of artisans all around the world.
Even though technology has opened a wide door to opportunities to create new solutions and facilitate the production process, we are captivated by the life and work of artisans. Their imperfect artisanal products that have a whole story behind surprise ourselves every time we travel. We are excited to get to know about unique textile techniques, especially when those techniques have a whole history behind, such as block print.
When you see HOW and WHY in the first person, you understand and respect craftsmanship as an art. You create a close relationship with the people who have made it, and when they so passionately explain how things are done, you cannot help yourself to fall in love.
What are the main themes and stories running through the artisanal, handcrafted rug line?
For us, the thread is driver of colour, the sensitivity in the use of it. There are styles for all, but all of the rugs breathe serenity, subtlety, and stillness.
Our short story of “A by B ·COME “. From the small corners of India, our treasury rugs learn to fly through the deep blue sea. Lola, their flying lecturer is a world-traveller seeking to find beauty in artisanal objects around the planet. The treasury rugs love her, they want to embrace her and never leave her. Nevertheless, they know they have to undertake a trip in order to accomplish their mission. Along their journey, the rugs were amazed by the wonders of the universe, they observed unknown destinations and fulfilled themselves with experiences.
Behind each rug is a hidden story full of extraordinary moments. From the way they were brought to life, to their flying experience, as of course they had to rest in order to recover and arrive to their destination. They are seeking to find themselves a place where they can feel as home and offer their love as they did with Lola. But from time to time, you must let her fly!
"Our main objective is to strive and empower all to become protagonists of change."
What spaces could benefit from having a Treasury rug? What are their place and meaning in the interior the way you imagine it?
We believe that the space is determined by the personality and taste of each individual. Each rug will attract a different person according to its character and taste. We believe that having a Treasury rug could benefit spaces where they go beyond being perceived as interior objects, but as pieces that can bring back memories, tradition and history.
We imagine the rugs in spaces with delicate lights, neutral or with color, kitchens, bathrooms, rooms, small and big, living rooms. We have different sizes for the rugs to adjust to everyone. The smallest one of 0,90 X 0,60m is a perfect measure to give a touch of color and personality to a room or a closet.
We also have a big size of 1,20 X 1,50m where we imagine wide spaces which help to create amplitude and contrasts. Finally, we have the large rugs of 3,00 x 2,00 meters that we imagine in large outer spaces and terraces.
We adore contrasts. Treasury rugs create story according to current events and serve as a product with ethical values that goes beyond pure aesthetics.
"We believe that having a treasury rug could benefit spaces where they go beyond being perceived as interior objects, but as pieces that can bring back memories, tradition and history."
How do these rugs stand in line with B·Come's hard work so far advocating sustainability principles and transparency?
A by B·COME is completely aligned with B·COME´s philosophy. Since the moment we saw them, we understood and lived the art of block print in first person, namely, the conditions of the workers and the products used to make this art happen. The Treasury rugs are made with a noble cotton base, the color dye used is toxic free, and the technique is performed only in solar time, in fact, this technique is conditioned by atmospheric conditions.
Tell us a good reason, what makes an artisanal rug worth having in the first place?
As mentioned previously, block print is more than a technique, it's an art. We believe that having Treasury rugs for our project A by B ·COME is more than having an interior design object, but a story to complement your house, studio, your life.
Our mission is to transmit the essence of the country through treasures from India. In this case, the rugs become a piece of art or a memory, in which you know that every time you would look at it will remind you of the beautiful and fruitful county India is. We have selected different designs and patterns to allow people to choose according to their taste, personality and energy.
How can we get hold of one of your selected rugs?
For the moment, we are still looking and studying the best method to allow every person in the world to have access to our treasury rugs. For now, the orders can be directly done via mail to firstname.lastname@example.org at B·COME.
We are in the process of selecting unique concept stores, who have a similar philosophy as B·COME.
We would love to mention Rita Puig Serra, a young and aspiring photographer based in Barcelona. As without her, her eye and camera we could not bring the essence and image of A by B·COME to live.