British Ethical Fashion Marketplace Mamoq Releases 'The Sustainable Fashion Blueprint 2018' Report

Recently, the British sustainable fashion marketplace Mamoq teamed up with students from the Cambridge University Judge Business School MBA program to explore the potential of sustainability in minimising the challenges of the fashion industry.

Published in Collaboration with Jennifer Hakim Communications

  Image: KEMP GADEGÅRD / Mamoq.com

Image: KEMP GADEGÅRD / Mamoq.com

The proprietary study entitled 'The Sustainable Fashion Blueprint 2018', written in collaboration with students Diane Albouy and Olabisi Abesida, focuses primarily on exploring the roles of consumers and businesses in promoting sustainability in fashion, and synthesising the actions each can take to be more engaged in the sustainable fashion movement. "For us, sustainable fashion aims at limiting the socio-environmental cost of fashion, while maximising its lifetime value and positive impact," Madeline Petrow, co-founder of Mamoq, reflects on the benefits of the report. "The commitment and determination of the MBA program students has resulted in a phenomenal body of work that highlights the ambiguity of the sustainable fashion space and offers and effective framework to evaluate the various business models that contribute to making the fashion industry a more positive space. The report also includes a ton of resources and tips that encourage more sustainable consumption habits from the consumers point of view as well, which is really fantastic," Madeline adds.

"We hope this report will encourage readers to further explore sustainable fashion for themselves and act as foundation for readers in their self-guided learning."

  Image: Rhumaa / Mamoq.com

Image: Rhumaa / Mamoq.com

'The Sustainable Fashion Blueprint 2018' draws on both existing resources, as well as exclusive content collected through the Mamoq Fashion Survey, a consumer research survey designed to assess consumer knowledge of sustainable fashion. The report outlines the systemic importance of the industry as well as the current challenges the industry is facing. It also addresses both the business and consumer perception of the apparel industry and proposes an action item checklist for businesses and consumers who would like to be more involved with sustainable fashion. 

  Graph: Mamoq Fashion Survey published in 'The Sustainable Fashion Blueprint 2018'

Graph: Mamoq Fashion Survey published in 'The Sustainable Fashion Blueprint 2018'

"Partnering with Mamoq was a unique opportunity to revisit an industry that has a pivotal role in our society and could leverage sustainable fashion principles to address its current and future challenges to meet the needs of sophisticated consumers. We hope this report will encourage readers to further explore sustainable fashion for themselves and act as foundation for readers in their self-guided learning," said co-authors Diane Albouy and Olabisi Adesida. 

About Mamoq

Mamoq is a British sustainable fashion marketplace offering a thoughtfully curated collection of clothing and accessories for the conscious consumer, from over 50 vetted brands across Europe. Based in Cambridge, the Mamoq brand was founded by Madeline Petrow and Lenny Leemann. The brand officially launched in December 2017. On its marketplace, Mamoq is registered as a UK Social Enterprise, and has a B Corp certification pending. Visit their platform here.  

Read 'The Sustainable Fashion Blueprint 2018' here

Previously on Savant Magazine