Words: Johanna Raudsepp
We are glad to announce that our friends and partners from Slow.ee have now opened their very first slow fashion store in Tartu, Estonia! The brand new Slow Store is located at Aparaaditehas (Apparatus Factory), which has long been a fantastic new lifestyle hub connecting sustainable design, creativity and food, enjoyed by the young and the old alike.
The open conceptual space with high windows truly emphasizes taking it slow - taking that moment to breathe and being grateful for the simple things in life. Slow features a variety of conscious fashion brands and beauty products, but when it comes to product choices, sky is the limit! They also showcase sustainable lifestyle products and tasty treats. I got to try vegan chocolate from their shop and it was a-ma-zing.
Where is Slow heading now? Store owner and sustainability activist, Helen Puistaja, tells us the aim now is to go with the flow. “We have worked extremely hard to achieve this dream of having our own Slow store. Now that it’s here, we just want to take it all in and enjoy the moment.”
“I’m actually curious to know what items and brands our clients love most,” says Helen. She is looking forward to other curious minds coming in and discovering the realm of slow life. And let me tell you - it is definitely worth checking out! One’s own eye is the king.