Gunda Hafner Ltd based in the United Kingdom seeks to create high quality garments produced in very limited editions locally.
By using eco-conscious fabrics sourced within Europe, the brand aims to keep its carbon footprint to a minimum. What stands out about the brand is the quality and choice of fabric. All fabrics used are made of natural fibres with the exception of faux leather. The materials feel luxurious on the skin, while protecting the environment. The importance of sustainable eco-centric fashion is shown throughout all the brand’s designs.
Gunda Hafner founded her company two years ago, inspired by her children and current home in London. She studied fashion at the college of Vienna where her passion spawned. A few years back, Gunda herself struggled suffering from several allergies. By using natural materials, she makes her contribution to her own as well as others wellbeing. We all have the responsibility to preserve our precious environment, which must be taken seriously as resources are finite and our environment is not susceptible to our ravenous exploitation and thoughtless pollution.
The Winter 17/18 Collection is intended for a large spectrum of age groups as the variety and versatility of garments appeals to many.
Gunda Hafner: Uncompromising Eco-Conscious Fashion for the Modern-Day Woman #Savant
Image: Inna Kostukovsky
Gunda Hafner deliberately chose non-professional models, from cross-cultural backgrounds, chosen for their radiant positivity and powerful character, people, who have an interesting story to tell (what’s your story; Instagram campaign @gunda_hafner_ltd).
The collection features sporty and classic elements, yet incorporates cosy garments you can embrace during the winter season. Throughout the collection, items are mixed and matched for different outfits, sustainable, yet fashionable. Wearable during office hours, and with a quick change of accessories and a different pair of shoes, you can be ready for the cocktail bar. One minute you can watch your children playing sports, the next minute you make a fashionable appearance on the high street. In case you were planning on having a cosy day in on the weekend in stylish sweatpants, you will still be ready for a surprise visit.
"A few years back, Gunda herself struggled suffering from several allergies. By using natural materials, she makes her contribution to her own as well as others wellbeing."
The brand incorporates a practical, yet simple and understated style without neglecting the sense of contemporary fashion understanding.
Every day’s life is full of deadlines and appointments. Gunda Hafner aims to support an active lifestyle by designing clothes that are simple but glamorous, chic and dressy, and help simplify wardrobe choices.
The collection truly embraces the lifestyle of the modern woman.
Shown items available for purchase online on www.gundahafner.com/shop