Preventing your corporate event from turning stale is a dream for many businesses. Conferences and shows should feel energetic and alive. But how can you make that happen? What can you do to prevent things from feeling like they aren’t quite right and serving your audience. Here’s are 5 ways to add some emotional value to your next corporate event.
By Team Savant
Make The Event Interactive
You should start by making the event interactive in some way. Don’t just put someone up on stage and get them to drone on for an hour or two. Instead, turn the spectacle into something your audience can join in with along the way.
For example, you could include things like Q&A sessions. You could also add elements of gamification if you wanted.
Many leading-edge companies now hire immersive actors. Here, the idea is to create a completely different atmosphere that’s nothing like any other business event. Actors get people into character and engage in roleplays with them, making them think on their feet.
Diversify The Format
You could also try diversifying the format to avoid your event feeling stale. Adopting several modalities, like panel discussions, can be helpful.
Don’t do what a lot of events do and simply have one lecturer after another. By the third hour, most people are ready to go to sleep.
Instead, think in terms of hands-on workshops and fireside chats. If you can get people on their feet during the event, that’s even better as it will encourage circulation and engage their brains.
Use Technology When Needed
Where necessary, you could also use tech. Virtual elements can be a lot of fun and something that many people really enjoy.
For example, you could look into streaming key sessions associated with your brand. You could also provide them with VR headsets, especially if you’re the type of business that wants to show them something. For example, you could look into immersive experiences when showing them around properties that you plan to develop in the future, or travel resorts overseas that they can’t visit easily.
Add High-Quality Content
At the same time, you’ll want to prioritise high-quality content. Inviting the right speakers who can tell compelling stories gives you actionable insights that you can use over and over again.
When content is original and novel, more people are likely to want to listen. They want to know new things, instead of always going back over what was established in the past.
Therefore, look for people to speak at your event who represent the frontier of the industry or field. Try to find individuals with novel ideas that are outside of the norm but also probably true.
Make It More Immersive
Lastly, but perhaps most importantly, you want to ensure your business event is immersive. People should feel like it is engaging all their faculties.
The best way to do this is with lights, music and decor. If you can come up with a theme, that’s also handy.
Don’t forget to encourage networking and people getting to know each other. Again, it can be highly effective.