The goal of all businesses is to get to the point where customers are falling over each other to buy their products and services. But attaining this stage is challenging for a number of reasons. One of them is that a lot of businesses don’t have the right digital funnels. They think they’re doing the right thing, but they’re not. The purpose of this post is to change all that. We look at the 7 best digital funnels out there, and how you can use them to drive massive growth in your enterprise.
By Team Savant
Lead Magnet Funnels
One of the easiest funnels is lead magnet funnels. These promise customers something free in exchange for their contact information, usually their email address.
What’s nice about this option is that it builds a low-commitment offer. You’re not asking people to part with thousands upfront, just a bit of their time and perhaps their email address.
You can incorporate this into your web design in the form of a landing page, or you can do it on social media. The key is that you have a two-step process: a free offer to reel people in, and a paid upsell.
Webinar Funnel
You could also look into the option of using a webinar funnel. These were perhaps more popular five years ago, but they still make a difference today.
Webinar funnels position you as the expert and provide you with massive exposure to your audience and clients. Then, all you need to do is convert a few of them and you have a sustainable, well-run business.
Product Launch Funnel
A product launch funnel is essentially a clever piece of hype marketing. The idea is to provide audiences with a sign-up list, teaser emails, and marketing videos before the release of the product or service, making it seem wildly more interesting. You’ll often find that “warming customers up” before a sale is incredibly effective and boosts conversion rates into the mid double-digits (i.e. 30-50%).
Membership Site Funnel
You could also look into launching a membership site funnel. The idea here is to guide people toward opting for recurring subscriptions with exclusive content, boosting loyalty and creating the potential for a real fan base.
Therefore, foster long-term loyalty by using hosting and payment platforms, like Substack. These sites give you all the resources you require.
Freemium Funnel
Another option is to explore the idea of getting a freemium funnel. This is where you provide your core services for free, but then charge extra for services that your clients might want to add-on.
This approach works best for SaaS brands, often leading to upticks in conversions by 25% or more. However, you can do it for virtually any lifestyle business with an ongoing sales pipeline.
Ecommerce Funnels
Lastly, it is worth exploring ecommerce checkout funnels if you have an online retail store. These are ideal for dealing with pesky problems like cart abandonment. Many of these funnels involve sending out automatic emails and moving customers in the direction of high-conversion pages.