Getting your products to fly off shelves is the aim of the game for multiple businesses. You need to sell as much volume as you can so that you can make good on your margins. But how do you make this happen? What actually works? We explore 5 techniques and methods you can use to improve your product presentation and get the results that you want, online and in person.
By Team Savant
Image: pmv chamara
Improve Your Pricing
Start by doing the basics when it comes to pricing. Avoid the temptation to round to the nearest dollar or ten dollars. Instead, do what most brands do and make your prices end in .99 or .95. Simple strategies like this are cheesy, but they can go a long way.
You can also use anchoring, which is where you show the original price and then strike it through, replacing it with the new price. The new price can still be high, but it should be far less than the anchoring price (which shows what you think is the true value of whatever you want to sell).
Boost Visibility
You can also try tactics that boost visibility. If you’re selling online, leverage reviews. Telling customers that a particular product has 1,200 reviews and an overall rating of 4.8 / 5 is an excellent way to make sales.
You can also get a commercial photographer for indoor displays or online product showcases. Again, these can be highly appealing and help you go a long way in your efforts.
Make The Purchase Process Easy
Another pro tip is to make the purchase process as simple as you can. You don’t want a situation where people are having to jump through hoops, just to buy what you sell.
You can achieve this by using buttons like “add to cart” and “buy now.” You can also use software that makes the checkout simple and straightforward, instead of long and convoluted.
Making the purchase process simple reduces friction and makes a sale to more people. People don’t have to do anything except click “buy” and get what they want.
Create Your Community
You also want to create a community where possible. People should feel confident using your services because they have peers around them who are doing the same thing.
The best way to do this is to get users to post their own content. This can be a highly valuable marketing tool and a lot of companies already use this UGC for their campaigns.
Loyalty programs can also work. And you can look into whether you want to send personalized emails with product recommendations to people. Again, this option is highly effective and a great way to drive social media engagement.
Start Testing
Finally, you’ll want to start testing to see which of these strategies makes the most difference in your business. You’ll usually find that A/B testing approaches are highly beneficial, because they allow you to trial concepts in the real world before rolling them out more generally.