If you want to make sure that your brand stands the test of time, then this guide will help you to do just that.
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Read MoreFonnesbech's DNA of Intelligent Functionality
Fonnesbech is a Danish label with its heritage taking us back as far as to 1847. Without compromising its delicate DNA of intelligent functionality and the tailored quality of impeccable classics coined by Anders Fonnesbech’s legacy, the brand was re-launched in 2014. Aiming to deliver history and craftsmanship not starved of sustainability, Fonnesbech’s vision remains embedded in creating a captivating capsule wardrobe — long-lasting designs that are forever relevant. Fonnesbech’s take on innovating the urban classics may make you forever want to do pirouettes in their elegant silhouettes. We ventured into Fonnesbech’s maison of multipurpose classics with Andrea Friis Laursen, Brand Manager of Fonnesbech.
Fonnesbech AW 16/17.
What are your brand's principles related to sustainability?
We get everything produced within Europe. The fabrics we work with need to have a sustainable story, for instance certified GOTS or Oeko-Tex, as well as recycled and organic materials. We are continously searching for new, innovative fabrics. We do not compromise the final look of the product, regardless of sustainable production.
You mention the multipurpose functionality of your garments. What's your take on the concept of 'capsule' wardrobe?
We think that having a ‘capsule’ wardrobe in good quality is a luxury nowadays. We like the thought of wearing clothing, which hasn’t affected people, animals or the environment in a detrimental way in the course of its production. We create clothing that contains no harmful chemicals and we aim to design clothing that you feel you can’t live without — be it in five or ten years.
Who is the woman of Fonnesbech?
She is an ambitious, driven and conscious woman, who loves good quality items and classic design with a twist.
Fonnesbech AW 16/17.
How to still look chic with buying less?
It is essential to build a wardrobe formed of classics in good quality, like the trench coat, the light blue shirt, little black dress and jeans. It is also important to take care of your clothes as much as you care about your own hair and skin. The fibres will stay intact longer, if you lower the temperature when washing. Do not tumble dry, buy a lint roller, and do iron your shirt every once in a while. It’s actually the little things that matter.
"It is essential to build a wardrobe formed of classics in good quality, like the trench coat, the light blue shirt, little black dress and jeans. It is also important to take care of your clothes as much as you care about your own hair and skin."
What are the main improvements in the clothing industry you look to push forward with Fonnesbech?
We want to be an example of sustainability that is modern, innovative and cool. We want to make timeless clothes you want to keep forever and use season after season, without failing to still look chic.
In year 2026, where do you see sustainable fashion stand?
We are wishing for the day to come, where sustainable fashion becomes mainstream. Instead of having to carefully search for sustainable clothing as today, the conventional part will take much less space in stores. The speed of the technological development should make it realistic, or at least that is what we hope for.