Linda-Mai is a French-Vietnamese ethical designer based in Ho Chi Minh City, whose childhood memories of witnessing water wastage in her second homeland, France, inspired her to create her own brand. Behind the humble hues and preen prints at first sight, LMP reveals us a deeper cultural heritage behind her detailed craftmanship — SS16 particularly speaks of exotic patterns and paints powerful pictures of travels to foreign, faraway lands. Expect LMP’s collections change as fast as a camera roll of your ‘fashion travel journal’, encompassing the enigmatic heritage of joyous journeys around the world. If you haven’t thought through your summer’s one-way ticket yet, come admire closer.