As a business owner, you are always looking for new ways to get ahead. It is important to you to be able to be at the top of your industry, and you are going to want to make a name for yourself in the process. There are those times when it feels as if you simply can’t get ahead, but there is always an opportunity if you can notice it. Here are 4 great ways you can rise to the top of your industry by putting your name and face out into the world.
By Team Savant
Image: Mathilde Langevin
Hold Networking Events
All around the globe people are coming together to meet other people in their industry. They look out for events where they can network, exchange information, and have other people learn their name and business. The best way for you to guarantee that everyone knows your name is to be the host of the event. It’s a lot easier than you think. If you hire corporate event management to put the party together for you, you have the ability to create an evening that everyone will remember and in turn they will all remember you as well.
Send Handwritten Notes and Thank You-s
Everyone loves to receive mail. All day long we are inundated with emails, texts, and calls. They can all be sent fast and they can all be sent at a moment’s notice. What takes time and care is the handwritten note. You will make a huge impact on someone if you take the time to write out a thank you for an event or lunch or send notes to remind people of upcoming events. It will make a great impression, people will remember you, and with that gratitude they will want to do business with you.
Have a Huge Online Presence
Everyone is surfing the web. More importantly, they are surfing social media. Social media marketing is a huge market that can easily put your name and business on the map. The key is to produce interesting content that people will love.
Take Lumberlend for instance. A Boston-based baseball bat company is huge on TikTok for posting videos of their employees playing trivia games and interacting with each other. Content like that shows they are a close knit company that loves what they do, which makes it easy to see their products are made by people who love the company.
Give Back To the Industry
Giving back to your industry will truly make you stand out. Whether you run an internship program with eventual job placement or you hold charity events or create an amazing rewards program for your clients and customers, the more you give back the more people will want to do business with you.
When you are generous with your time and money, more people will be attracted to you, allowing you to build a great network in your industry. You will become someone that people will trust and count on bringing you to the top fast.