The competition in the beauty industry is absolutely fierce. Some so many young entrepreneurs have seen and used thousands of products but have made something totally new and amazing. They have started their own brand and took it upon themselves to spread their wings far and wide. If you’re one of these young and daring beauty business owners, then you need to start making valuable relationships with distributors. Their platforms will allow you to sell your products to customers all around the world. It's an amazing time to do this because, as the lockdown lifts, millions of people will want to spend money they thought they would need to hang onto until next year.
By Team Savant
Work with Brands You Know
There’s no doubt that you know of certain wholesaler brands already. Amazon, Avon, Elle, and many others are great places to start forging relationships. The basic thing to do is, simply write them an email. Tell them about your brand, who you are, and ask to have a meeting with one of their representatives. Hopefully, you will have aligned all your marketing ducks, such as a short video of your brand and products, a link to your website, and LinkedIn bio, as well as any YouTube videos of influencers using your products and reviewing them. They will then send you a reply and if all goes well, set up a meeting in a local coffee shop perhaps. This is what you need to bring along:
The products in their boxes which are brand new. The unboxing experience is something you can rely on to wow clients.
Details of the products i.e. ingredients, where they’re made, and who makes them for you.
A basic marketing plan, i.e. who these products would be directed toward and why.
Across the Oceans
This is 2020, every single business owner no matter how large or small has the world at their feet. You should never think of yourself as too small to enter into an export market. With a little research, you can find similar wholesalers in other countries. You should ask them to contact you via your virtual offices because it will make your brand look larger than it is. There will be a receptionist on hand to forward any calls for you and speak a message upon picking up any calls that you have preset for them. The address is also in a prestigious location, such as a major city in the financial or business district. It will look great to any hopeful foreign client, and it should become a normal part of your flourishing business image.