#WeAreTesting Antonin B Paris Bio-Organic Haircare

If there’s one rule of thumb in my world, it goes along the lines, ‘my hair is the most misbehaved, disobedient bodily feature I own, living somewhere on a distant planet called I Do Only What I Want, Regardless What You Want. You wouldn’t want this mantra to be internalised by your children or life partner, and you’d also kinda want your hair to oblige — well, at least the rules of gravity. Sounds already like a lost case, doesn’t it? 

However, whenever there’s a situation without a solution, I would desperately want to fight the odds and make the impossible seem possible. To make the misbehaved voluntarily cooperate in the same rhythm with other bodily features and creatures I am forced to live with all my life, unfortunately hair (that doesn't want to behave) is one of them. Recently, I’ve started growing a fond interest in ethical and organic products in every aspect of life, so it followed quite naturally I also started looking into removing the chemicals found in my haircare products and treatments. All as natural and chemical-free as possible, s’il voussss plait. I screamed and yelled at the imaginary attendants on my imaginary flight from Messy Hair to Hair Heaven. The greatest Hair Emergency always seems to take place when you least expect it — on travels to the most distant lands, deserts and plateaus, whereas it is guaranteed your most beloved creams and serums are sold miles away, or when worse comes to worst, not at all. 

This time, I took these 2 miracle hair products by Antonin B. along with me to my latest travel adventure to a rather sticky and humid country, Tunisia, North Africa, to be precise, hence I needed my hair to be held well — neatly and nicely — in place, and not to let me down even once in this hectic 24-hour cycle. Firstly, the eco-certified hair oil Ceramides Enriched Desert Serum, boasting the ability to restore long-lasting hydration, helps to fight hair dryness, and bio-organic Intense Honey Butter with honey extract makes sure your hair starts behaving even under the most tricky weather conditions, without even attempting to lose its silkiness and smoothness. 

Antonin B: Ceramides Enriched Desert Serum.

I applied this Antonin B. bio-organic hair serum overnight every day by massaging a fair share of three to four moisturising elixir droplets into my hair, without rinsing it afterwards. I felt like the overnight treatment proved to be effective, as my hair was getting repaired during the hours I was enjoying my much needed beauty sleep. The delicate aroma of — well, just pure natural oil — is indistinct enough not to come across overwhelming or even cause headaches, which I personally always appreciate about personal care and beauty products. 

In the morning, after treating my hair to a light rinse, I truly saw the repairing effects of the serum: the oil had transformed my misbehaved bangs into a resilient, obedient citizen, always willing to walk the line and follow the rules of authority. As per instruction for a longer lasting result, I applied two to three drops on damp hair followed by a blow-dry. You could even flat iron straight afterwards, and make sure to add one to two drops for extra shine. Blow drying the hair after applying the serum helps the results show effect much faster and also guarantees your hair stays intact for longer. And well before starting the strenuous hikes and wonderful strolls around the ancient city’s Medina area, I also needed a strong, secure fix to fight any unexpected breeze along the way. 

Antonin B: Intense Honey Butter.

Here another product by Antonin B. came to help, appearing as miraculously as a life-saving Ghostbuster, the bio balm with natural honey extract guarantees not even a single misbehaved piece of hair stays floating unkemptly in air. As a result, your curls are fixated neatly, making the hair look healthier than ever before, and even adding additional density and glow to the ends. The texture is so light and the product dissolves naturally on its own, so you do not even need to wash your hands after applying the balm! (however, for hygiene reasons I would still recommend to do so). I was 6 hours on road and my hair stayed intact for the entire day of discovering the marvels of ancient Tunis city and even remained entirely photo proof: yes, sometimes it is all we, women, need… merci, Antonin B., for not taking our recurring hair troubles and concern about ethical matters entirely lightly. 

If you have any doubts regarding choosing the right gift for all the haircare freaks, or those obsessed all over with chemical-free products, Antonin B. is here to help you out with a fresh, Christmassy take on vegan haircare, with the limited edition offer also featured in our Conscious Gift Guide 2016.

Still not entirely convinced? Find the range of products and story here.

By Signe: A Danish Brand + Women As Artwork

By Signe is a Danish fashion brand dedicated to catering honest and feminine easywear for the independent and creative woman in a modern society. By Signe stands out not only by its clean candy-coated aesthetics and having the whole honest production process from A to Z taking place under one roof, but also seeing women as artwork that should only be wrapped in the dearest delicate comfort... 

By Signe Lookbook AW16. 

By Signe Lookbook AW16. 

How would you classify the woman By Signe is meant for?

Actually, describing a muse like this is a bit unnatural for me, because I never wish to exclude or discriminate. But I am inspired by natural women who are more art than beauty. I am inspired by independent and creative women, and I wish to create healthy and comfortable garments for the natural woman in a modern society. 

By Signe Lookbook AW16. 

By Signe Lookbook AW16. 

What was the main catalyst leading you to create a sustainable brand?

I have a huge conscience, so when creating the brand, it was essential for me to create a product that I could vouch for 100 per cent. [I was motivated by the concern that] the fashion industry is one of the most polluting in the world. By setting up my own production in-house, I wish to prove that it is possible to combine design and handcraft based on ethical principles, in order to create a deeper dimension of honesty and soul behind the brand in today’s industry. 

"I am inspired by natural women who are more art than beauty."

By Signe Lookbook AW16. 

By Signe Lookbook AW16. 

What are your personal tips for looking good, but consuming less?

I would encourage the consumers to build a beautiful basic wardrobe of organic clothing. These garments, if chosen well, should be long-lasting and live through several seasons. Also, I would ask everyone to recycle and donate instead of throwing anything away. 

How does By Signe stand out from other responsible fashion brands out there? 

By Signe definitely stands out for having gathered the entire design process under one roof. Our creative studio is located in extension of our production — cutting, finishing and packaging area. This ensures full control of all parameters and the required quality of the entire process.  

Our in-house Danish production ensures absolute ethical security in a non-discriminating, healthy and safe environment. We cover everything around the garment sustainably too, such as size and care labels, which are handprinted on organic cotton. All sewing thread is made from organic cotton. Hangtags, printed material and packaging are made from recycled and recyclable paper. 

"I wish to prove that it is possible to combine design and handcraft based on ethical principles, in order to create a deeper dimension of honesty and soul behind the brand in today’s industry." 

By Signe Lookbook AW16. 

By Signe Lookbook AW16. 

Your branding is sophisticated, yet simple and unique. Where did you take inspiration for Creative Direction for Signe?

My own personal aesthetics are directly reflected in the visual profile of the brand. This comes from constantly being open for inspiration and developing it over time.  I find inspiration mostly from old books, poetry, photography and travel, and I combine this with my passion for luxurious soft organic materials and comfort. 

By Signe Production Studio. 

By Signe Production Studio. 

"I find inspiration mostly from old books, poetry, photography and travel, and I combine this with my passion for luxurious soft organic materials and comfort." 

If you could make one major change in the fashion industry today, what would it be?

This could be really abstract, as my first priority would be to make sure that everyone involved in the entire industry is treated well. It would include many more larger changes, obviously, as all is connected. We strive for all fabrics to be organic and certified by The Global Organic Textile Standard (GOTS) which is recognised as the world's leading processing standard for textiles made from organic fibres. GOTS defines high-level environmental criteria along the entire organic textiles supply chain, and requires compliance with social criteria as well, such as freely chosen employment, no child labour, safe and hygienic working conditions, payment of living wages and reasonable working hours.

http://www.bysigne.com

GreenModelMe: Green Lifestyle Lessons With Daniela Christiansson

Last month, the second edition of Green Fashion Week went live in Milan, Italy. In the light of the event, we discussed green living tips, climate change and the future of fashion with its founder Daniela Christiansson, also a model and ambassador of green lifestyle and beauty at www.greenmodelme.com...

Daniela Christiansson, GreenModelMe.com.

Daniela Christiansson, GreenModelMe.com.

Daniela, how did you grow interested in a more conscious, ethical lifestyle?

Being Swedish and growing up in Switzerland, I've always led a rather conscious lifestyle — as both countries take care of the environment and are healthy, it has been quite naturally a part of me. Likewise, I have always wanted to have a blog and 6 years ago I challenged my father telling him that I will set up a blog as guidance to sustainable lifestyle to influence people to change their habits and encourage them to believe that together we can cause less harm to Earth. Climate change is real and we have all the resources to fight it, we just all need to gradually change our consumption and lifestyle habits. I hope to influence as many people as possible with GreenModelMe, my team and partners. 

What are your key lifestyle tips for adapting a more mindful approach to living in this speedy world?

Learn to disconnect and come back to the joy of small and simple things. Our society is just pushing us to buy and consume more things, which we ultimately do not need. We are a generation that is stressed, addicted to speed, constantly rushing and many individuals lose themselves by living through a virtual world or through someone else's ideals. Also, my father always tells me to slow down. We tend to do too many things all at once because nowadays we have the possibility to work and stay connected almost everywhere we are, which makes all of us never actually having a break in the end. It is an ambitious way and probably one of the best ways to succeed, but not for our own good. 

Therefore, I suggest to switch off as often as possible and live in the present. Take some air, relax, do some sport, read, cook healthy and organic food and if possible, do it in a community to share and cherish those moments. Like in the old days. 

Daniela Christiansson, GreenModelMe.com.

Daniela Christiansson, GreenModelMe.com.

I am travelling often, which makes me work on my computer or phone most of the time. It is a good opportunity, but I also oblige myself to take a break and look outside the window, sleep or listen to music, when I am alone. I think it is important to share and communicate as often as possible and be less connected in virtual worlds, because these are the opportunities — in real life — where you can create the best memories, which contribute to our happiness and health. 

I would say the best approach is to enjoy the present and the simple things with what we have and not constantly keep looking for more. We can as well create a lot of different things with what we already have by reusing or mixing them, for example. We just need a little bit of creativity. 

Consume less of everything (food, clothes, everyday products). Be creative and learn to reuse! Additionally, replace many products with better quality and eco-friendly alternatives. You can get a lot of tips from GreenModelMe — on improving your health, finances and the environment. 

What are the visible benefits of leading a more conscious lifestyle? How do you preserve a balance and cope with stress?

As said above, I try to disconnect, enjoy the little moments, do some sport and relax, which definitely gives me more power short-term — a better mood, a better concentration and freshness (which is very important in my modelling career, to be relaxed and look fresh). As for the long run, it definitely contributes to my health, self-esteem and happiness. 

“Learn to disconnect and come back to the joy of small and simple things.”

Daniela Christiansson, GreenModelMe.com.

Daniela Christiansson, GreenModelMe.com.

You are the founder of Green Fashion Week hosted in Milan last month. What do your role and this experience mean to you?

I came to this idea with my manager, the owner of Major Models Milan, Guido Dolci, after attending COP21. 

I was invited to COP21 by the UNFCCC to make their promotional video of the Climate Neutral Now Campaign in which I am a champion with my boyfriend, and where I was invited by the UEFA to assist at the SIIS (sustainable innovation in sport).

Everyone loved my idea of GFW and consequently a team was directly created to make it happen as soon as possible. The first edition took place four months later in April 2016 in Abu Dhabi, which was a beautiful success. We called it the Abu Dhabi Fashion Sustainability Experience involving Major Models and my partners of the UN to make a zero emission event.

Daniela Christiansson, GreenModelMe.com.

Daniela Christiansson, GreenModelMe.com.

I am involved with various eco-friendly brands and I develop projects with companies to make the event as green as possible. Furthermore, knowing what I talk about, I represent and promote the Green Fashion Week, that is in addition to presenting it and modelling for it during the event. This project is very precious to me, I always call it my baby and I really hope to make sustainable fashion the new trend — more visible and approachable. 

“We tend to do too many things all at once because nowadays we have the possibility to work and stay connected almost everywhere we are, which makes all of us never actually having a break in the end.”

Daniela Christiansson, GreenModelMe.com.

Daniela Christiansson, GreenModelMe.com.

You always seem to look so effortlessly flawless. What are the beauty tips you religiously follow?

1. Drink a lot of water 

2. Eat clean whenever possible 

3. Exercise

Pretty natural, right? 

Who is your 'green lifestyle' or 'green fashion' muse?

I don't have one in particular because I find that many people are an inspiration to me. The people working in the business, such as companies or designers, are the best coaches, as they have all the knowledge in the world. I love to learn in that way and I always keep myself updated with the latest news. I read articles and blogs as well, because I like to see different opinions and ideas. I also watch documentaries when I have time.

 What are your latest go-to eco beauty products you would recommend?

Thank you for asking me the latest because there are so many great ones! I am a fan of Moroccan Natural, which is an organic skincare brand. I love their Cactus Oil. I find Dr. Hauschka very good because it is a complete organic cosmetic brand with both skincare and make-up products. Their philosophy is very much concentrating on what is best for the environment and the human's health. 100% pure lipsticks are very good and I am of fan of Kure Bazaar nail polish. They cure your nails as well. 

Daniela Christiansson, GreenModelMe.com.

Daniela Christiansson, GreenModelMe.com.

What fascinates and inspires you the most about eco fashion? How to still look stylish with consuming less?

The story behind the clothes. Knowing how the garment has been made and learning about its components interests me the most, and the creativity, skills and innovation behind the garment always fascinate me. I love when the designers tell me about their values, the story of the garment and the materials they are using. We can do so many things with natural products and consume less, if we just change the production process and materials.

I have always used the same clothes several times and created different looks by just changing the accessories, which makes it easy to style a look. I don’t see the point in buying one garment knowing that I will only use it once. I usually shop what I like and therefore, it is sad to use an item only once, no? I see that as a waste of money and resources…

“We can do so many things with natural products and consume less, if we just change the production process and materials.”

Daniela Christiansson, GreenModelMe.com.

Daniela Christiansson, GreenModelMe.com.

There are so many amazing eco-friendly brands out there. People often think that they are not beautiful, or look too basic, but they are completely wrong! This is one of the goals of the GFW — making people aware of the amazing conscious designers and spread the message of the issues to do with fast fashion and climate change. I always love to discover new eco brands — I have a list and I’ve almost lost track of it already, because the numbers are just growing. I love it!

ELLISS London: Unconsciously Conscious Organic Jersey Wear

ELLISS is a London-based responsible brand focusing on organic jersey wear. The collection 'Unconsciously Conscious' speaks of choosing responsible clothing unconsciously for its aesthetics rather than merely ethical production. Their vintage-inspired jersey wear, using ultra nostalgic silhouettes, sported by vulnerable looking girls, is not only visually appetising, but out-of-this-world comfy, too. Even so much so, we want to keep it close all winter long... 

ELLISS 'Unconsciously Conscious' lookbook, 2016. 

ELLISS 'Unconsciously Conscious' lookbook, 2016. 

How does ELLISS connect sustainability and fashion?

We use organic materials and manufacture in England to maintain a low carbon footprint and are conscious of every element of the design process to waste as little as possible. 

What are the main aspects ELLISS as a responsible fashion brand looks to improve?

I would like to show that sustainable fashion can be stylish. The design is very important to me. I want people to buy the clothes because of the way they look, rather than just because they are consciously made. The collection is called ‘Unconscious Clothing’, I want the women who buy my clothes to not necessarily be looking for something eco-friendly, but to choose a piece because of the design – to unconsciously be conscious. 

ELLISS 'Unconsciously Conscious' lookbook, 2016. 

ELLISS 'Unconsciously Conscious' lookbook, 2016. 

Why is it so difficult to get something responsible manufactured in Britain?

It isn’t difficult to have things responsibly manufactured in the UK as you can oversee the production. However, it did take time to find the right factory. The options are few, but I am lucky to have found a factory I can work closely with. The price is slightly higher in the UK than abroad, but the quality is fantastic. 

What inspired the creative direction for ELLISS? Who is perhaps your muse?

The creative direction has happened very naturally from working with great teams on the shoots. Amy, the model in our lookbook, is incredible — she has the ability to look so vulnerable and confident at the same time. That is something that is important to me, to show women in a natural way. We just released a behind-the-scenes film of the launch presentation, which is a candid look at the girls, the playful, real moments. 

"I want the women who buy my clothes to not necessarily be looking for something eco-friendly, but to choose a piece because of the design – to unconsciously be conscious."

ELLISS 'Unconsciously Conscious' lookbook, 2016. 

ELLISS 'Unconsciously Conscious' lookbook, 2016. 

What personally bothers you the most about fast fashion? How can we still look good with less? 

The waste — the nature of the way people buy clothes needs to change. The best way to shop is to buy less, but pieces you really love. Curate your wardrobe. 

How much importance does sustainable living have in your everyday? 

It plays a big part in the way that I think. I like to buy vintage clothes – that is one of the reasons I decided to focus on jersey wear. Vintage shopping is great for a trousers and outerwear, but when it comes to lingerie and T-shirts – you want something fresh and new. I love wearing matching jersey underwear and a soft T with a pair of vintage jeans.

"The best way to shop is to buy less, but pieces you really love. Curate your wardrobe."

ELLISS 'Unconsciously Conscious' lookbook, 2016. 

ELLISS 'Unconsciously Conscious' lookbook, 2016. 

What makes it tricky to have an entirely Made in Britain clothing brand?

Manufacturing in the Britain is more expensive, but it means that you have control of the production and can see everything that is going on throughout the process. I think it is important for the customer to know where their products are coming from.

www.elliss.co.uk

Study 34 & The New Crew: Quintessentially British Functional Knitwear

Study 34 is a quintessentially British responsible knitwear brand for the intelligent woman in the know of all things sustainable. Fun fact: it was born from a simple functionality issue - more often than not, functional garments come with all the unnecessary buttons and pockets and keyhole fastenings, leaving little space for beautiful simplicity. We took a glimpse into the world of Eleanor O'Neill, author of Study 34 clothing brand and writer on sustainable fashion, about her latest 'The New Crew' knitwear collection and passion for sustainability... 

'The New Crew' by Study 34, 2016. 

'The New Crew' by Study 34, 2016. 

How did you become interested in all things sustainable? In particular, what led to interest in fashion x sustainability?

The knowledge I have gained has come from talking to lots of people with much more knowledge than me, as well as reading – I do a lot of that!

I’d say I really become interested during my first internship in the fashion industry, which was for the global supply chain manager Li & Fung in New York. Once you’re exposed to the reality of the fashion system, you start to question things more…

What were the main aspects you wanted to improve when starting with your own responsible fashion brand called Study 34?

I think I had quite a few things on my mind at the beginning. Firstly, it was about style. I like simple, timeless, but modern shapes in knitwear and all the pieces I liked were always out of my price range – we’re talking hundreds of pounds. I wanted that aesthetic to be more attainable.

I’m really passionate about the manufacture of clothing, too. I found it quite frustrating sitting at a desk and drawing things, when I was working for larger brands, and never having the chance to improve my knowledge of construction. It seemed silly, I probably always made the same mistakes but never knew because it was someone else’s job to correct them. When I first started STUDY 34, I made everything in my studio with domestic machines and I learnt a great deal about construction during that time.

“The overproduction and consumption of badly made garments has resulted not just in waste but in clothing itself becoming a totally undervalued part of our society. It has become disposable.”

'The New Crew' by Study 34, 2016. 

'The New Crew' by Study 34, 2016. 

In the intro describing the production process of your new jumper in a British factory you mention many complex issues. In a nutshell, why is it so difficult to get something responsible manufactured in Britain?

It’s not the ‘responsible’ part that’s the problem necessarily; it’s just that when you’re starting out, you’re often working to a factory’s minimums, so it’s hard to get your foot in the door because it doesn’t make you very desirable. You often have to work with what you can get so to speak, which is often not exactly what you wanted…

Who is the woman The New Crew is aimed at?

The STUDY 34 woman is creative, intelligent and interested in the world around her. She’s busy and she needs to be comfortable and look good while she’s going about her day. 

“I’m always talking to people and getting their perspective on the fashion industry, as well as meeting people who make amazing things. All of these activities play a huge role in my day.”

'The New Crew' by Study 34, 2016. 

'The New Crew' by Study 34, 2016. 

What are the main concerns that should be addressed when in comes to fashion industry's irresponsible ways? What personally bothers you the most?

I get asked this a lot and it’s hard to answer because there are so many things to learn and as one person, you can only explore so much at one time. There are a number of things that bother me more than others, though, and the first is working conditions. That anyone can turn a blind eye to what’s happening in a lot of factories I find shocking. 

The second is waste. The over production and consumption of badly made garments has resulted not just in waste but in clothing itself becoming a totally undervalued part of our society. It has become disposable.

What's your personal link with leading a sustainable lifestyle? How big is the role it plays in your everyday? 

Every day I strive to keep learning and expand my knowledge of different areas of the supply chain, whether it’s to do with materials, water usage, design, washing etc. I’m always talking to people and getting their perspective on the fashion industry, as well as meeting people who make amazing things. All of these activities play a huge role in my day. 

'The New Crew' by Study 34, 2016. 

'The New Crew' by Study 34, 2016. 

What's the best advice you have been given in order not to give up your pursuit of creating clothing Made in Britain?

I’m not sure anyone has ever advised me NOT to give up… our textile industry has so diminished in the UK, it remains very difficult. 

How can we make this world a better place and reduce consumption?

Buy thinking before you buy and by valuing the things that you DO buy.

https://www.study34.co.uk

Sleep In Bliss: Responsbily Made Sleeping Masks by ÖÖLOOM

It’s very easy for sleep to become an insignificant, routine activity. Yet we all know that good sleep is essential for our physical well-being and sanity. I am a resident sleepyhead. So when I spotted Estonian brand Ööloom’s (literally ‘night animal’) range at the store, I was immediately in awe. A company dedicated solely to provide people with a great sleeping experience with their soft animal-shaped sleeping masks – what more could you want? To top it all off, their products are responsibly made and locally-sourced. I felt like I needed to introduce Ööloom to all the professional nappers out there. Mihkel Virkus, resident visionary and a rigorous sleeper at Ööloom, answered our most haunting questions. 

Words: Johanna Raudsepp

'Fox Girl' by Ööloom, 2016. 

'Fox Girl' by Ööloom, 2016. 

It’s not every day that we see a new brand dedicated to great and sustainable sleeping gear. What inspired you to launch a sleeping mask line? 

Quite true. You don’t see many distinct sleeping brands. I guess people tend to take sleep for granted much of the time. 

This kind of ties in with the origin story of Ööloom. The thing is, many people view sleeping as a passive act. You just close your eyes, and don’t worry about the rest of it. But the reality is that you actually go on breath-taking adventures inside your own mind. Just because you grow stronger and become rested doing it, doesn’t mean you’re doing nothing.

We think that the dream world and the human capacity for imagination should be celebrated and to that end a regular sleeping mask just won’t do. The Ööloom sleeping mask stands as an active reminder of the silliness that your brain can muster up.

Ööloom unicorn mask with packaging, 2016. 

Ööloom unicorn mask with packaging, 2016. 

Who is Ööloom?

Ööloom is a creature of the night. The friendly kind, of course. He is mysterious, but never frightening, like a hedgehog in the fog. He acts as a sort of an ambassador for the seemingly unreasonable dream-world – delivering fresh and unconventional ideas to our rational and, dare I say, dull reality. The word itself comes from the Estonian language. It loosely translates into “night owl”, a person who tends to stay up quite late. But we ourselves prefer the literal translation – “night beast”.

"The ÖÖLOOM sleeping mask stands as an active reminder of the silliness that your brain can muster up."

I love napping on couches and when I’m travelling. Where is your favourite place to nap?

Ahh yes — couches are fantastic. I’m a big fan. But I’d say it’s not about where you fall asleep that interests me the most. It’s what kind of a world you dream yourself into. I once napped into a parallel reality situated inside the imagination of a blueberry pie. It was a pretty sweet dream.

Variety of Ööloom sleeping masks, 2016. 

Variety of Ööloom sleeping masks, 2016. 

Your products are made in Estonia, using locally sourced materials. Conscious production is something we strongly care about. What is your take on it? Do you think more companies should produce ethically made products?

We at Ööloom spend a great deal of time in the subconscious or unconscious, depending on your understanding of how sleeping works. As a matter of principle, we aim to be very conscious about our actions while we are awake. 

A lot of the raw magical power of our products come from the way we make them. The sheep that provide the wool are hand-fed, the felt is hand-made from the wool and the masks are hand-sewn by a small army of lovely ladies. The love and care that is put in, reflects in the finished product.

"Many people view sleeping as a passive act. You just close your eyes, and don’t worry about the rest of it. But the reality is that you actually go on breath-taking adventures inside your own mind."

The importance of locally sourced materials for us is very much a part of the brand. It’s the cold Nordic environment that has made us, Estonians, so creative. The first Estonians that arrived here had to figure out how to build a fire on top of frozen water before they could go to bed. That’s not easy. This has made Estonians more appreciative of sleep and we believe that local materials carry that same appreciation within them.

There is definitely a trend towards more ethical ways of manufacturing. I think it has a lot to do with the ever-growing amount of information available. About the producers as well as to the consumers. It’s easier now to know where, how and by whom, the stuff is actually made. 

For us it’s a no-brainer. As a consistent brand that values happiness, we need to know that the journey of the wool from the belly of a sheep to the face of a human is a happy one as well.

Ööloom panda sleeping mask, 2016. 

Ööloom panda sleeping mask, 2016. 

You have a few endangered species featured in your line of night animals. Where did that idea stem from and will we see more in the future? 

Yes, that’s right. The “endangered species” is a category in the e-store (ooloomstore.com) for the animal sleeping masks that are no longer in active production. The reason is that we want to keep the main collection at 10 different animals, so that the already tired and sleepy person looking for a mask wouldn’t be overwhelmed by choices. We introduce new animals fairly slowly. Maybe one or two new faces a year, the most recent one being a black fox. The older ones fall out of the ‘current collection’ and remain in the ‘endangered species’ category – available only online. We just didn’t have the heart to cancel their production altogether because in our world no animal should go extinct. Imaginary or otherwise.

"It’s not about where you fall asleep that interests me the most. It’s what kind of a world you dream yourself into."

What does Ööloom dream about? 

Ööloom dreams about many things. The most common and reoccurring dream is one of total world domination. I’m not an expert in dream interpretation. But this probably reflects the ambition of the company and our own plans for total world domination – achieved not by force, but by the creative use of happiness, whimsy, and dangerously cute sleeping gear.

See more:

Ööloom sleeping masks exclusively featured in our Conscious Gift Guide.

https://ooloomstore.com

Grind and Glaze — Epitome of Feminine and Masculine

Your next must-know eco fashion brand Grind and Glaze tells a thousand stories of the designer's upbringing in rural Ohio. We took an insight into Tessa Clark's vision connecting masculine 'grind' and feminine 'glaze' in every single responsibly made piece. Their minimal, yet aesthetically impressive debut collection simply makes a sustainable masterpiece, and we can't wait to hear what more the brand has on hold. 

Grind & Glaze Debut Collection, 2016. / Photography: Courtney Sinclair / Model: Cheyenne Janelle

Grind & Glaze Debut Collection, 2016. / Photography: Courtney Sinclair / Model: Cheyenne Janelle

What does Grind and Glaze stand for? What informed the inception of your brand?

Grind and Glaze was originally created for my thesis project as an ode to my parents and my upbringing in rural Ohio. My father is a miller and my mother is a potter. Grind for grain, Glaze for ceramics, a combination of raw and refined elements and aesthetics. I grew up in a creative environment and was a part of their business and entrepreneurial ventures. They inspired me from a young age to be an entrepreneur as well. It was in my blood. 

What are the key sustainability principles you follow?

My goal is to remain ethically grounded while creating garments that are elevated, but inspired by casual-wear. As my brand grows, my goal is to keep all production fair-waged and to remain aware of the working conditions my clothes are being produced in. I also use only organic cotton and other eco-friendly textiles, such as hemp, silk, recycled polyester (made from plastic bottles), and tencel. I also try to use as much of the fabric as possible. For example, I found that one of my designs was creating a lot of fabric waste, so I re-patterned the top and now it doesn't waste as much fabric. The fabric that is left over, I use for my neck-cuff designs. 

Grind & Glaze Debut Collection, 2016. / Photography: Courtney Sinclair / Model: Cheyenne Janelle

Grind & Glaze Debut Collection, 2016. / Photography: Courtney Sinclair / Model: Cheyenne Janelle

What inspired your first collection? Are there any restrictions that make producing ethically difficult?

All of my collections and designs refer back to my original inspiration and grounding aesthetics for Grind and Glaze. Grind: grain, rough, raw, masculine, natural. Glaze: refined, glossy, feminine, minimal. 

My goal with everything I design is that I want it to be timeless, ageless, wearable, and eco-conscious. Right now because my production is so small, it is not difficult to produce ethically. If I keep production in the USA, I will be able to visit the factory, and make sure proper labor laws are being followed. I refuse to sacrifice price for what is morally right. 

"Sustainability and ethical thinking should be at the forefront of everyone’s agenda in the industry."

Why is ethical thinking important for you personally and on a wider global scale?

On a personal level, I find it empowering to be aware of where my clothes come from and to choose where my money is going. Fast fashion was created for corporations to make money by pressuring consumers into thinking they have to have every trendy article of clothing out there. A lot of these garments are made in countries with loose environmental regulations and labor laws, in turn allowing the garments to be produced and sold cheaply. After learning about these processes, I made the decision to make more conscious purchases. Quality over quantity. 

Fashion is a huge industry. And it’s the second pollutant behind oil in the world (ref. The True Cost movie). A lot of what is being produced and sold is harmful to the environment. Sustainability and ethical thinking should be at the forefront of everyone’s agenda in the industry. 

 "I refuse to sacrifice price for what is morally right."

Grind & Glaze Debut Collection, 2016. / Photography: Courtney Sinclair / Model: Cheyenne Janelle

Grind & Glaze Debut Collection, 2016. / Photography: Courtney Sinclair / Model: Cheyenne Janelle

What's your relationship with today's speed culture that encourages us to bombard others with our digital presence, constantly share photos, and forget the actual meaning instantly? Have you ever thought about embracing a slower lifestyle? 

I'm guilty of being sucked into the speed culture, as I'm sure a lot of Instagram and Facebook users are. I’ve been trying to view Instagram as a visual archive for myself and my brand. I follow a lot of fashion and design accounts and screenshot what I find inspirational. I'm trying to view it as an interactive, in-flux moodboard. I've thought about embracing a slower lifestyle and I've tried to create that opportunity for myself by recently moving to Hawai’i. I decided that moving to a big city and working for a corporation was not where I would find my happiness. I very much desire a slower paced lifestyle. I may need my big city fix sometimes, but like all things, it's about balance. 

"I decided that moving to a big city and working for a corporation was not where I would find my happiness. I very much desire a slower paced lifestyle. I may need my big city fix sometimes, but like all things, it's about balance."

Grind & Glaze Debut Collection, 2016. / Photography: Courtney Sinclair / Model: Cheyenne Janelle

Grind & Glaze Debut Collection, 2016. / Photography: Courtney Sinclair / Model: Cheyenne Janelle

Do you feel that today's digital culture has made it harder/easier to reach your audience?

Easier! Social Media platforms are amazing for reaching an audience worldwide! It's free marketing.

What are your plans with Grind and Glaze going forward?

I'm planning my e-commerce presence currently. I’d love to be stocked in more boutiques and my dream is to open my own concept brick and mortar store or workshop, and in some way incorporating education of the industry to aspiring designers and those interested in learning more about fashion, design, and textiles. 

More of Grind and Glaze:

http://www.grindandglaze.com

Bedremode.nu — Scandinavian Style Christmas, Without the Stress

I have a winning Christmas mantra this year that goes, “I refuse to stress”. There are many reasons for stress during the holiday season, and I believe that without kids, I am spared of most of them.

Hi, My name is Johanne, and I refuse to stress. I also run a blog focused on sustainable fashion called www.bedremode.nu, and I am happy to share my thoughts on traditions and presents.

But the biggest stress factor for me I believe — like for many others — are my own expectations. Expectations taking the shape of homemade Christmas cookies, a clean and well-decorated house, the perfect gift for grandma and attending fabulous Christmas parties.

So this year I said ‘no’ to the alarming voice in my head, and decided only to participate in the traditions that bring me the most joy with a stress-free mindset. Totally Mari Kondo and all.

Copyright: Johanne Stenstrup, bedremode.nu.

Copyright: Johanne Stenstrup, bedremode.nu.

My Most Loved Scandinavian Christmas Traditions:

  • Finding my old Christmas decorations and scattering them all over the house. Our decorations don’t necessarily have a theme, but each piece has a history, a story to tell. These knitted Christmas balls were a gift from a friend, who learned to knit them all by herself.
Copyright: Johanne Stenstrup, bedremode.nu.

Copyright: Johanne Stenstrup, bedremode.nu.

  • Having bowls of Christmas snacks standing out. I don’t know about the rest of Scandinavia, but in Denmark we eat so many clementines in December, and I eat my fair share along with cacao covered dates, marzipan bites and nuts.
Copyright: Johanne Stenstrup, bedremode.nu.

Copyright: Johanne Stenstrup, bedremode.nu.

  • Lighting candles and just hanging out at home. I think December is best enjoyed in slow motion, and candles need paying a little attention in interior. So I light some, then find a good book (or blog) and just enjoy the cosy, dim-lit atmosphere at home. 
  • Going for an evening walk through the city centre to enjoy the lights. I make sure to go after the stores have closed and the stressful shoppers have vanished. That way I can take a good friend for a walk and just enjoy the decorations, merry atmosphere and festive lights. 
  • Contemplating the perfect present for my grandmother. This year my family decided to draw names from a hat and only buy presents for one family member. Much more stress-free! I drew my grandmother, and I am determined to get her a great sustainable present she will remember for long. 

"But the biggest stress factor for me I believe — like for many others — are my own expectations."

Copyright: Johanne Stenstrup, bedremode.nu.

Copyright: Johanne Stenstrup, bedremode.nu.

Get Creative with Stylish and Conscious Presents

When it comes to presents, I like giving a mix of practical and stylish. I have picked some of my favourite conscious presents this year. 

Soy candles are much better for your home’s air quality, so stacking up on them for you and your loved ones can make a better, cleaner and more cosy Christmas. Since I switched I haven’t looked back. http://webshop.mirins.dk/collections/candles/products/soy-candle-recharge-lemon-ginger-lemongrass

Luxurious socks are great for people who don’t want anything. I don’t believe many people would buy expensive socks for themselves, but once they try these, they might become addicted. So be aware. https://www.aiayu.com/collection/accessories/aiayu-friends-single-pack.html

Yoga pants in organic cotton for the sister or friend, who is always on the move. These from Danish The Baand are made from soft pima cotton, and look good for both workout and relaxing. http://www.thebaand.dk/collections/yoga/products/melissa-rib-leggings

Window farm starter kit for the garden lovers who live in the city. The Urban Garden Company have made starter boxes with organic seeds which makes getting your green thumb on so easy, it’s hard not to want to start growing. http://urbangardencompany.dk/collections/startboxe/products/basis-startbox

Recycled beanie. If I was gifting a guy this season, I would get this hat from Swedish brand Nudie Jeans — they have been sustainability forerunners for years, and I love how they are turning cotton waste into great hats. https://www.nudiejeans.com/product/nicholson-recycled-beanie-blackmelange

#ConsciousGiftGuide 2016: Fifteen Memorable Gift Ideas

A meaningful gift from a loved one leaves a fond memory... and we like creating memories that are painfully hard, if not impossible, to forget. It always brings more joy to give an unforgettable experience that puts a smile on the receiver’s face, and let it last for long. Yet sometimes the experience can take the shape of that perfect, pampering product, much appreciated for seasons to come. 

I assume the majority of us have a bit of a cybernaut approach to Xmas shopping — if a product we have imagined here and now as the perfect match in our imaginary wish-lists of friends and relatives doesn’t exist online, we can impatiently decide we don’t really want it at all. In this extremely packed and alarmingly stressful holiday schedule of ours, who (however dedicated to the gruesome hunt for a pile of *cough* exciting *cough* pressies) would bother to browse the shops on foot in the limited hours post office work, or on a precious weekend, mechanically zigzagging through aisles and sections and floors and piles and heaps of goodies… and we know access to the pleasant part of it — all these flavours and aromas and organic mulled schnapps and the spirit of actual *enter the C word*, does not come without unnecessary distractions — or better call it nuisances — clumsily fighting the crowds using two elbows at a time and a *slight* panic attack from the fantastic, yet nauseating merry atmosphere and piped-carol muzak on the 5th floor of a massive, labyrinthic shopping mall (do I even need to mention the excruciating pain from swollen feet?). All we want to do is moan, pardon moi, be done with the most difficult part, such as le gift hunting, and be saved by a comforting cup of festive tea and vegan biscuits in the comfort of our own home, the protective thick four walls. And then hide under four blankets, secretly hoping to wake up in 2017. 

Do not take this honest truth lightly — however early we endeavour to arrange and order the gifts, there are always those that need to be fixed at the very last moment.  Luckily, a range of ethical and conscious products are also available online, so you can skip the unnecessary shops browsing for 5 hours, non-stop. We have better things to do… like meditate and obsess-read our favourite Sunday columnists lying on our couch half passed out in a fetal position (however, we keep our eyes shut with ignorance, when it happens to bulk the same amount of time). 

To ease the stressful process of looking for that Right One — a perfect experience, a memory, a culinary oeuvre, a tangible thing, which would actually last and be remembered, not end up being a momentary joy, a quizzical, ostentatious oddity discarded a day later, I have put together a list of memorable favourites. The Right One should not be only momentary, but remembered and cherished by the receiver — if not forever then for seasons ahead — and have a fond place on their shelf or ornate mantelpiece, ideally found at the same place a year later. 

It’s difficult to cater for someone else's wish-list, but it’s comforting to know that your Fair-trade favourites all over the world are just a click away from making someone’s memory of the year. 

Ughh! The hard part — now let's be over and done with it. 

1. For those after impeccable results without much effort, Finnish brand Supermood’s Chaga mushroom infused One Minute Facelift power-drop from their Egoboost range has got you covered. I can’t get over this easy-to-use miracle product, which gives your cheeks and instant, on-the-go lift. 

https://www.supermood.fi/product/one-minute-facelift-30ml-2/

Supermood Egoboost: One Minute Facelift Serum. 

Supermood Egoboost: One Minute Facelift Serum. 

2. LUMI is another organic cosmetics brand we swear by. Last month, they launched a new Superbloom eye serum, which reduces swelling and gets rid of unwanted dark circles. In addition to the adorable packaging, it rejuvenates the sensitive skin around eye area and helps to fight even the toughest Nordic climate. 

http://luminordic.com/en/product/superbloom-eye-serum/

LUMI Superbloom Face and Eye Serum.

LUMI Superbloom Face and Eye Serum.

3. One thing I’ve learned — wearing the right basics can give great comfort for the entire day. This Sleek body by Woronstore comes in 3 most worn tones and offers just the right amount of support. In addition to the sustainably made comfort, it also enhances your cherished curves. I’ve realised I always want to keep the items closest to my body as natural as possible, and having that small luxury of sustainable fibres close to you can make a huge difference in feeling good. 

https://www.woronstore.com/products/sexy-slim-bodysuit-sleek-body-grey-melange?variant=27081713862

4. Swedish Stockings is another ethical Scandinavian brand specialising in sustainable pantyhose. Their Andrea Smoking stockings are not only 100% fairly made, but also a lot more appealing than any sister version of high street or supermarket pairs. SS's premium quality caters for the one who favours quality and always adorns herself in dresses and skirts. I am sure she doesn’t exactly want to go through a pair a day...  

https://www.swedishstockings.com/collections/all/products/andrea-smoking

Swedish Stockings, 2016. 

Swedish Stockings, 2016. 

5. Investing in good quality sleepwear can truly make a difference for those who love to lounge. Make your nights and blissful sleep last longer in this Noctu organic cotton nightie, without compromising neither the ethics nor the comfort.  Good news is Christmas is the time for sleepovers and hangouts at home, and a quality night gown lasts you throughout all the early nights of winter, helping you drift off in comfort. 

http://www.noctu.co.uk/shopall/swing-nightie-sage

Noctu Organic, 2016. 

Noctu Organic, 2016. 

6. For those, like myself, who travel frequently (to the extent it actually becomes frightening), a nice de-stressing pillow would be the best thing to wish for to cope with muscle aches and cramps. Weather for a long plane ride, or just a soothing night’s beauty sleep, this Origins lavender and citrus induced body wrap is a real anti-stress must-have!

http://www.origins.co.uk/product/15360/43378/bath-body/sensory/feel-good-hug-body-wrap/lavender-lemon-orange

7. This Moroccan Natural 24K Gold Leaf Serum pairs together 3 miraculous, highly effective ingredients — organic certified Argan Oil is packed with restorative omega fatty acids, which is designed to diminish fine lines whilst still deeply hydrating the skin. Prickly Pear Seed Oil improves the health of the skin by tightening pores whilst nourishing and softening. Rose Oil helps balance moisture levels and reduces the appearance of skin imperfections. The unique bottle releases gold leaves when shaken!

 https://moroccannatural.co.uk/collections/gold-collection/products/finest-24k-gold-serum-with-rose-oil

8. Scents are often associated with nostalgia, triggering fond memories, and I am sure this Byredo scent with a meaning is worth splurging on for that very special one… Byredo’s Rose of No Man’s Land, featuring notes of White Amber, Turkish Rose Petals and Raspberry Blossom, serves as a tribute to the nurses (often referred to by soldiers as “Rose of No-Man’s Land”) who saved thousands of lives on the front lines of WWI, their story is one of selflessness and compassion.

https://byredo.eu/rose-of-no-man-s-land-eau-de-parfum-50-ml

9. Nordic Honey from Estonia brings you organically certified honey from select apiaries, leaving out the ugly truth of chemically fertilized fields and dirty factories. As to the Christmas sets, their signature wooden lids are handcrafted by a small carpenters workshop in South of Estonia and highly durable glass jars are from an Italian glass factory. All Nordic Honey products possess integrity and are delivered to you with great care.

http://www.nordichoney.com/products/gift-box-no-2

10. Votch’s stylish cruelty-free watches from London, adorned with vegan leather straps, guarantee no animal skins were used for the making of their elegant timepieces. The timeless classics come in a variety of tones to align with your loved one’s individual personality…  

https://www.votch.co.uk/collections/the-watches/products/the-pink-and-gold

11. My absolute winter wardrobe favourites are turtlenecks... a nice basic polo neck keeps you warm and goes with literally everything, and nothing can be better than one made responsibly, caressing your silhouette in a silky smooth way. A well-made turtleneck leaves an effortless impression, yet can complement even a more affluent party ensemble. Good things, like this Peopletree's turtleneck top, come in shades of burgundy.  

http://www.peopletree.co.uk/women/organic-cotton-handwovens/may-turtleneck-top-in-plum

12. For those, who often need to deal with anxiety and find it difficult to calm down after an eventful day, this Supermood pillow mist must be the most effective natural herbal solution putting you at ease.

https://www.supermood.fi/product/sweet-pillow-scent-50ml/

13. These fun Ööloom sleeping masks are just so cute and the most precious accessory to all the night owls like me, who are extremely sensitive to luminescent distractions and keep waking up as soon as bright daylight makes an appearance. It is quite a challenge to decide, which animal to go for, and for the fun part, each of them includes a description of the animal's sleeping habits. Should I go for the unicorn or panda… 

https://ooloomstore.com/store/unicorn/

14. I have started caring about my haircare routine more than ever, and getting more accustomed to organic and Fair-trade cosmetics day by day, I even want my hair products to be entirely cruelty-free. For the holidays, Antonin B. offers a solution supporting the good cause — the eco-chic gift set contains the best-selling Ceramides Enriched Desert Hair Serum,  PeTA approved Axiology Lipstick and a Fair-trade Grand Cru chocolate surprise for all the sweet tooths. 

www.antoninb.com/en/organic-vegan-beauty-christmas-gift-set

Antonin. B. Cruelty-Free Christmas Set. 

Antonin. B. Cruelty-Free Christmas Set. 

15. MAST Brothers chocolates in trendy, nostalgic packaging, each carrying a theme of our favourite cities and featuring unique pairings, leave a symbolic, sensory memory. Hint:  we particularly adore their London-themed ‘vanilla & smoke’ indulgence — 

https://mastbrothers.co.uk/collections/all

From Love of Hair to Fear and Love: Your Culture Guide to December

Hair by Sam McKnight, Somerset House. 

Hair by Sam McKnight, Somerset House. 

Art House by Assouline. 

Art House by Assouline. 

Eat - Noble Rot Wine Bar & Restaurant. We love the Parisian style wine bar and restaurant Noble Rot. Head over to enjoy their vast wine list, served with a succinct, seasonal British menu. 51 Lamb's Conduit Street, WC1N 3NB.

See – Hair by Sam McKnight, Somerset House. Is there anywhere more inviting than Somerset House at Christmas? Enjoy an afternoon at the Hair by Sam McKnight exhibition celebrating McKnights 40 year career. Until 12th March 2017.

Visit – Claridges. December is the time to treat yourself. Don’t miss the spectacular room-size Christmas installation designed by Sir Jony Ive, Chief Design Officer at Apple and Marc Newson, one of the world’s most influential industrial designers in collaboration with renowned British set designer Michael Howells.

Do – Design Museum. Following a five-year building project, the remarkable new Design Museum in Kensington has opened its doors. The current exhibition ‘Fear and Love: Reactions to a Complex World’ will occupy the space at the museum until 23rd April 2017.

Read - Art House, AssoulineArt House takes readers on a breathtaking visual tour of five residences designed to house six hundred works of art, including masterpieces by Marcel Duchamp, Andy Warhol, Donald Judd, Louise Nevelson, Diane Arbus, and Frank Stella.

London Design Museum in Kensington. 

London Design Museum in Kensington.