Sick of paying through the nose just to get your business noticed online? Well, the good news is that there are other ways, and they can be incredibly effective too. Find out what are the 5 most effective ways to market your business online without breaking the bank.
By Team Savant
Image: S O C I A L . C U T
Focus On Strategy, Not Spend
Too many businesses argue for massive online marketing budgets that inflate their overall costs and eat into their profits. Instead, in many cases, it can be much more effective to focus on the strategy you are going to use, rather than the amount you are going to spend.
What this means is you will need to set realistic goals that are clear from the outset. You’ll also need to focus your energy and spending on channels that convert, and work out the likely ROI of any marketing action before you invest in it.
Free Digital Marketing Things You Can DIY
The great thing about online marketing is that if you have the person-power and the time, there is plenty you can DIY. For example, nothing is stopping you from creating a blog on your website to bring in organic traffic that will be interested in your brand and product. Another option is to assign someone to answer questions posted online. This can be particularly effective as many people Google questions and seek exact answers, so this can really improve your SEO, as well as your customer experience.
Find Free SEO Tools
Another way in which you can save money when marketing your business online is to resist all those highly expensive search engine optimisation tools. In fact, even if you sign up for their premium plans, they will invariably find ways to charge you extra for what you need to do, as they work on a subscription/ credit hybrid approach.
The good news is that there are some great SEM Tools available for free online. What this means is you can easily track links, boost your website SEO, and even hone your PPC, all without paying anything at all.
Use Low-Cost Methods For High Returns
In addition to free activities and seo tools, some low-cost online marketing methods can produce highly effective returns, making them cost-effective too. One such approach is using email marketing techniques to reach your target audience. Adding your business details to local online listings and directories can be very effective in raising your business's online visibility. Using social media to engage potential customers organically (That is, without paid advertising) can be incredibly useful too, especially if you make visual content such as videos and cut them down to YouTube Shorts/ TikTok length.
Let the Data Inform Your Results
Last of all, when it comes to marketing your business online without breaking the budget you need to make sure you track both what you are doing and the results of these actions. Indeed, one of the biggest advantages of using online methods is that you can analyse and track exactly how well each aspect of your marketing is performing. You can then use this information to repeat and build on the things that do work, and cut out the things that don’t. In this way, not only making your online marketing attempts more effective, but also cheaper too.