Your website may have your name on it, your social feeds may feel like extensions to your personality, but how much of it do you really own? The reality of this can be far more complicated. Platforms set a number of rules, algorithms dictate visibility, and small changes outside of your control can reshape how people find you online. That raises more questions, though, such as is your online presence truly yours? Or are you just reining in someone else's system? Here are 3 ways to reclaim your own online presence and gain better control of the bias of the ‘uncontrollable’ web landscape, algorithms and visibility.
By Team Savant
How Much Control We Truly Have Over Search Results
Search engines are quite tricky to get right. Most people who land on your website are usually there because they have gone through Google from a search they have made.
But Google doesn’t show you the results in a neutral order. They are based on things like rankings. Rankings depend on many different factors, from page speed to backlinks to mobile usability. Even if you have put in a lot of effort into your website, an algorithm update can move you further down the line overnight.
The lack of controls goes even further than that to other platforms. Social media visibility rises and falls depending on ads, trends, or new features on the platform that it wants to push. You might feel like you’ve built up a good following, but you’re always at the mercy of the rules that they set and don’t control.
Why Subscriptions To Website SEO Services Are On The Rise
This is where professional support comes in and can help you as a business owner. Many businesses are starting to use a website SEO services subscription as a way to make their visibility more steady and more controlled. Rather than needing to handle everything alone or chase the latest fixes and subscriptions, this means you are able to keep up with adjustments, monitoring, and strategy without feeling stressed out.
The appeal is very clear, and SEO isn’t something that you can just do once. It’s something that is contiguous, and it needs to evolve in the same way as search engines change and social media change. When you use a service, this can take off the pressure and strengthen your business.
Reclaiming Visibility In A Crowded Digital World
The internet is noisier than ever before. Thousands of businesses compete for the attention of their customers. They can be in the same niches and using similar tactics. When it comes to reclaiming your visibility, you need to do more than just be online; you need to have an action plan in place.
This might be refocusing on content that is a true reflection of your business's voice, investing in SEO that highlights why you are different, or growing an email list that isn’t solely reliant on algorithm-driven platforms.
Conclusion
Ownership is extremely important when it comes to your online presence. You need to fight back and take back some of the control, rather than rely on Google or social media algorithms to do the work, as you can’t rely on these. Do you think you do enough to own your online presence? What do you do to make this happen?