When you think about branding you might get a picture in your head of a company's website or their logo. However, branding is about a lot more than that. It's how people are going to remember you. If you have a small business then how you show up online and elsewhere matters. This can shape how your customers view you. A simple and useful accessory that has your name on it is going to leave a much bigger impression than you could ever realise.
By Team Savant
Image: Walls.io
The Power of Practical Items
The fact is that people love items that they will actually be able to use. It could be a notebook, a water bottle or even keyring that has your business name on it. It's not just a giveaway it's a daily reminder to the recipient of your brand.
Every time a customer picks up the item that you gave them they cannot help but see and think of your brand. If others in their family see it or even their friends then you have just doubled your reach.
When you give practical items it also feels less like you are advertising and more like you are giving a gift. This makes them a lot more likely to be kept instead of tossed out.
Companies such as Myers understand this value. They offer business branding accessories that people will use in real life. This helps small businesses to stay very visible.
Building Recognition Through Repetition
Recognition will always shine through when there is a lot of repetition. The more often customers are able to see your name. The more familiar and trustworthy your brand will become in their minds.
This is why branded accessories always work so well. They are small reminders of your brand. When a customer uses your tote bag to go to the store or drinks coffee out of your branded mug at work your business is getting exposure.
Make Customers Feel Valued
When you give your customers an item that is useful. It's not only about putting your name out there. It shows them that you care. Your customers will feel very appreciated when you do a thoughtful giveaway.
It turns their one time purchase into the beginning of a relationship that can last much longer. When your customers feel really valued they are much more likely to start recommending your business to their loved ones. In short, branded accessories are a small investment but they tend to make a big impact.
Turning Small Touches Into Big Results
At the end of the day, the small touches that you make will separate your business from your competitors. Having useful accessories is the beginning of that differentiation. This can keep your business at the top of the minds of those who really matter.
A set of well designed items that you put your name on will give you lasting recognition and loyalty from a lot of customers. These everyday essentials that you brand and giveaway may prove to be one of the biggest investments you ever make for the longevity of your business.