No matter what kind of business you run, being noticed and visible in your local areas is essential — after all, you might offer a fantastic product or service, but if people nearby don’t know about it, growth is going to be very slow, and it might not happen at all. The good news is that improving your local presence doesn’t need a lot of changes most of the time. Here are 4 ways to get noticed in your area.
By Team Savant
Image: Tobias Schäfer
Be Where People Are Searching
When someone nearby needs a service, their first step is usually a quick search online, and that means your business needs to show up in local results. That’s why it’s important to start by updating your Google Business profile with the right details, like your opening hours and contact details, as well as a short description of what you offer.
On top of that, it’s also a good idea to ask happy customers to leave reviews when they can — that’s going to help build trust, but it also improves your search engine ranking, which means more people can find you, and you’ll become a lot more successful as a result.
Get Involved With Your Community
If you’re looking for a nice, natural way of raising your profiles locally what about taking taking in local events, or supporting other local businesses in some way? You might be able to attend a networking morning, donate a raffle prize to a school event, or perhaps you could introduce yourself to nearby shops to see what kind of partnership you might be able to work out.
The point is, the more you can be seen as being important in the area and contributing to it if you can (even in small ways), people are more likely to support you because they can feel more connected to you.
Make Use Of Digital Tools
You don’t actually need to be a marketing expert to become more visible in your local area, and the fact is that many local businesses now use some good tools to help them track their performance and give them some insight into what to do next to make things better.
However, you can go a step further and look for digital marketing near me to speak to professionals and outsource this work if you prefer - that way, you can be sure it’s being done in the right way and that you’ll get the results you want, and you can focus on other things — it could be the ideal solution.
Keep Building Your Reputation
In the end, growing a good local presence does take time, but it doesn’t have to take up all your time, and it definitely does haven’t to be (and shouldn’t be) overwhelming. The best thing to do is focus on building trust and sharing what you do in a clear and honest way, and when you do that, you’ll find more and more people want to buy from you.
If you’re consistent and you really work on your reputation, over time that’s going to make you more and more visible, and it’s going to lead to more enquiries and good word of mouth, which is precisely what you’re looking for.