Having high resolution photos for your business will help you in various ways, and if you don’t currently have them, it could be the reason you aren’t making as many sales. To start with, high-resolution images help show your products in more detail, high-resolution images also show trust to your audience, and they show that you take pride in your business. We have put together 3 reasons why having high-resolution photos will help your business.
By Team Savant
Image: Clay Banks
So many businesses still fall into the trap of using their phone to capture images for their website or promotional materials. Yes, phone images are of reasonable quality (especially the top spec iPhones), but they still haven’t caught up to the top DSLR cameras, and if you aren’t a seasoned photographer, your images will most likely not be to the standard of a professional photographer using a DSLR. Here’s why you should reconsider your image game when it comes to your business or personal branding.
High-Resolution Photos Help Show Your Products In More Detail
Think of it this way, do you think a company like Nike would take photos of their shoes on a smartphone? The answer is very easy, no! Nike would use a professional photographer in order to capture the highest of details of their products, and so should you. When you capture your products in high-res, you’ll be able to see all the USPS in better quality, which you can then share with your customers, in order to improve sales. When taking photos of your products, a fun and different campaign that you could do is to take photos on 35mm film, as this will create a cool effect.
High-Resolution Photos Help To Improve Trust
Having trust with your customers is vital and can make the difference between a sale and no sale. If a customer lands on your website or visits your store and it’s flooded with low-res, mobile images, they will instantly be able to tell. This reflects on your business in a negative way, as they may make the assumption that you are not willing to invest in your business, therefore, they should shop with someone who does. With social media being so important in today’s market, customers value high-quality content.
High-Resolution Photos Can Help Your SEO
SEO is short for search engine optimisation. Having a good SEO strategy in place is important as this will increase your organic traffic, which in turn will hopefully increase your sales. Having good quality images on your site is known as a factor in your SEO score, and Google will take it into account when deciding where to place you in their search results. Having phone images which are low resolution can negatively effect your score, pushing you lower on the search pages.
Do you use high-res images from a DSLR, or have you been using photos from your phone? Why do you think having high-resolution images is important for businesses? Which of the above suggestions do you mostly agree with? Let us know in the comment box below, we look forward to hearing from you.