If you're looking to take your marketing to the next level for this year, video might be exactly what you need. Whether it's short clips on social media or polished event highlights, videos are one of the most powerful tools for grabbing attention and telling your business story. You don't need to have a Hollywood budget to get started either, which is always going to be a bonus. With the right approach, video can help you to connect with your audience in a way that's personal and attention-grabbing. Let's take a look at 6 ways video could improve your marketing strategy.
By Team Savant
Image: Videodeck .co
You're going to grab people's attention. People scroll quickly, and you only have a few seconds to catch their eye. Video does better than any other type of content, which means that a moving image with sound or subtitles stands out on social media feeds and keeps people engaged for longer than text or still images. Even the shorter clips can stop the scroll and get your message across quickly.
You'll Get So Much More Out of Your Events
If you're hosting an event, don't let it be a one time thing. Recording parts of it lets you reuse the content for weeks or even months, which is why it's a smart idea to hire event videographers when you're planning something special. They'll capture all the best moments professionally and help you collate it into a professional marketing video.
It's About Show, Not Tell
Some things are just easier to show than explain. Videos help to bring your brand to life by combining voice, music, story, and visuals. You could be explaining your product or showing how it works, or even sharing a customer success story. Either way, the video makes it so much more relatable and not only that, but memorable.
You Can Boost Your Social Media Engagement
Videos will often get more shares, likes, and comments than other types of content. Platforms like Instagram, Tiktok, Facebook, and LinkedIn all prioritise video because they know it keeps users interested. By posting regular video content, you'll be able to grow your reach and connect with your audience in a more meaningful way.
You'll Build Trust and Credibility
People want to do business with brands that they trust, and video helps with that. Seeing a real person from your business, hearing a customer talk about their experience, or watching your team in action can make your brand feel more human and approachable. That's what you want to achieve when it comes to your branding.
Prove Your Website Engagement
When you add videos to your website, you'll be able to be prioritised on Google. This can help people to stay connected longer on your pages. Search engines like that, and whether it's an explorer video on your homepage or a product walkthrough on a landing page, video will improve your search rankings and help people understand what you offer much quicker.