The recipe for business success includes many ingredients, and a strong marketing strategy is one of the most important. If you want your company to take a seat at the top table of its chosen industry, building campaigns that help the SME grow is vital. Knowing how to take your small business to the next level can feel difficult. Not least if your marketing strategy is already performing OK. After all, you don’t want to risk taking backwards steps. Here are 6 of the best simple updates to elevate your outcomes.
By Team Savant
Image: The Connected Narrative
1 Embrace Modern Tech
Building a brand image is a task that still works best when it stems from your creative vision. Still, technology and data can aid virtually every aspect of business, and marketing is no different. An AI-powered marketing platform can transform your growth. It learns your brand style and positioning to perfect future ad campaigns. It can even create ads from scratch while also learning from your competitors.
As well as integrating with the brand narrative, campaigns must yield conversion in a cost-effective way. Simple ideas like A/B testing can also help refine your ads and strategies. Even those 1% gains can make all the difference to future marketing performances.
2 Acquire Outside Support
As a business owner, you quickly learn to appreciate the importance of a strong workforce. However, it is very easy to remain in the trap of thinking it’s your company versus the world. It doesn’t have to be that way, though. There are many reasons to embrace outside support, ranging from new perspectives to additional skills. Marketing is an area where you can truly tap into those rewards.
Freelancers or outsourced companies can provide a range of graphics and content to elevate your brand. Or you could turn to influencer marketers, who have an ability to engage audiences and bring them to your door. It also creates FOMO, which should significantly aid conversions.
3 Focus On Your Audience
When trying to grow a bigger audience, many brands try to reach secondary demographics. Sadly, becoming too generic may alienate your primary target market. It is better to double down on understanding your niche to win more clients who are like the current customers.
The truth is that you can always expand to new geographic territories or use eCommerce to reach a global customer base. With this in mind, there is no need to focus on people who won’t be interested in your products. Keep this in mind, and your strategy will be greatly improved.
4 Utilise Existing Customers
Existing customers don’t only provide insights into who you should try to reach. They can also be the secret weapon for winning new clients. The power of social proof is greater than ever, not least because most consumers now research brands online. Collecting testimonials and positive reviews will build trust in the brand. This removes a potential barrier to conversions while also creating an attractive community vibe.
In addition to testimonials, you can look to implement an affiliate marketing scheme. The great thing about this route is that you only pay affiliates after they have generated sales on your behalf. So, once the program has been launched, there is no risk of losing out.
5 Pay Attention To Remarketing
Another great thing about affiliate marketing is that the affiliates themselves may buy more goods. After all, they are already familiar with the brand while talking about it in glowing terms can influence their habits. The affiliate scheme lays a foundation, but you must also actively remarket to existing customers. Email marketing, membership schemes, and discounts on subscription orders all work great.
Sending a promo code for their next purchase doesn’t only get customers back through the door. If you make it a timed promotion, it encourages them to make a decision fast to get the best value. Use similar tactics to sell overstock or end of line items for even greater results.
6 Think About Related Aspects
Finally, you must remember that marketing campaigns alone will not yield sales. Customer care, transactions, and general interactions with the brand are equally vital. So, having the right live chat tech to field questions is vital. Likewise, a CRM that promotes a better user experience should be on the agenda. Otherwise, you could lose sales despite capturing a customer’s interest through clever marketing.
For the best results, you need a comprehensive and consistent approach. Get this right, and you should find that the rewards gained from your careful marketing plans are greatly improved. For the sake of new sales and returning sales alike, you can’t overlook this factor.