It's so important that your brand is standing out when you are trying to maximise and improve your business. Your brand is not just about what you sell, but it's the feeling that people get when they perceive your business and when they see your logo, like well-established commercial brands, such as Nike, Apple or Mercedes, or logomania aside, even the unique and catchy way Western companies have rebranded yoga. You want people to look at your brand with the same type of reverence. Of course, when you're a new business starting out this can feel impossible to experience, but it doesn't have to be the case. We are looking for businesses that make us feel something, so you have to consider your branding as a way to make people feel something good about what you do. It doesn't matter whether you are using an amazing logo that's printed out by a graphic designer — these 4 small yet clever steps are the way to go here.
By Team Savant
Image: pmv chamara
It doesn't matter whether or not you have had business meetings surrounding packaging and whether or not to use branded stickers to advertise what you do. You have to consider your brand as a whole because everything should come together cohesively. A great product is only going to take you so far, so let's take a look at some of the best ways that you can make your business brand far more memorable.
Start Getting To Know Your Customers
If you want your brand to be memorable, then you need to make sure that you are making meaningful connections. That doesn't mean you need to phone your customers up individually and invite them out for a coffee. While that would be nice, you're talking about targeting your customers to grow your business and that could happen in the thousands, which is very expensive for coffee. When you understand your customers and their interests, and you take notice of the type of lives that they lead, you'll be able to deliver targeted brand messaging, and you can do this through the right channels. Are your customers congregating on Facebook, or are they in your local community? Something as simple as knowing that can tell you where you should be funneling your marketing budget so that you can attract the right customers.
Keep Your Brand Consistent
Standing out is a difficult thing to do, but if everything from your packaging and the stickers that you use to advertise your business to your billboards and your logo on the outside of the building are consistent, people can trust you. You are looking to be more memorable and looking for people to look to you for answers. They need to be able to trust you.If people can recognise you from wherever you are, you'll be able to adapt and you'll be able to grow. From your logo to your tone of voice on the website, consistency is key to being able to make your brand memorable in the eyes of your customers.
Get a Memorable Domain Name
Most companies start out online these days because it's easy to set up a business in a few minutes by going and buying a domain name. The domain name that you choose is going to be your foundation for your online brand, which is why it's so important for this to be memorable. This will be the first thing that people come across when they search for your online, so this has to be right. They should instantly be able to recognize it as your name, and when new customers come across it, it should pique their interest enough for them to want to see what you're doing. Top level domains can cater to your business interests and make your domain name more relevant.
Get Personal
Automation and online communication is at an all time high. If you're going out of your way to ensure that your communication and your messaging isn't impersonal, your customers will know that they're not talking to a robot. Bots are great for live chats and out of hours questions, but they're not great for general conversation. Being more personal with your customers can help them to feel like they are talking to a human being behind the screen and not just somebody who's reading off of a script. That can make your business more trustworthy.