If you’re looking for a fun new way to get your logo out there, you could consider investing in promotional items. These make great gifts for both customers and employees, and will get seen in plenty of locations. You can choose from a wide variety of items to customise according to your unique business goals and budget. You could even opt for items that match the needs and lifestyle preferences of your target niche. Here are 7 ways to boost brand exposure with promotional items.
By Team Savant
Image: Kate Hliznitsova
Give Out Freebies At Events
Attending events, virtually on in-person, is a great way to increase exposure for your brand. Why not leave other attendees with a little reminder as well? You could send out packs of information in advance if you’re one of the event organizers, or simply hand out promotional items during the event itself. Even smaller items like pens, coasters, and usb sticks can be very effective, and these won’t cost much to post. Here are a few more brand-build event marketing ideas.
Send Gifts To Loyal Customers
Promotional gifts are an effective way to increase customer loyalty. Afterall, who doesn’t love a freebie? Treat your repeat customers to something extra special to show your appreciation. This way, they’ll be more likely to remember your brand and recommend you to a friend. You could strategically reward your most profitable customers with free gifts and this will hopefully encourage more repeat business and referrals in the future.
Customise Your Commercial Vehicle
If you drive a commercial vehicle for your business, you could even take advantage of this to promote your business. You can get your logo on a vinyl wrap fixed onto your car or van, for example. This way people will see it as you drive around town. If you do own a commercial vehicle, safety needs to be of utmost importance, however, so don’t choose a design that could impair your driving. If the unfortunate does happen, it’s worth getting in touch with trusted truck accident attorneys to ensure you’re protected.
Reward Your Employees
Promotional items don’t only need to be for cuomsters, you can also give them out to your employees. This is a different strategy but has the same basic goal: boosting brand exposure. You could pitch this as a way to reward their hard work, rather than for marketing purposes. There are plenty of creative ways to reward employees that they’ll appreciate. Give them company backpacks, water bottles, mugs, and other practical items and these will get seen in their homes, in the gym, and out and about.
Give Out Freebies At Work Events
You could also give out small freebies at work parties and events. If you organize something informal, such as a staff picnic, hand out a few reusable cups and water bottles, koozies, ice packs, and other fun items. Your employees can reuse these when they’re next in the park or organize an outdoor event. This will also help to boost office morale at your work events which will increase employee satisfaction overall. Hopefully then, your staff will be more likely to speak more highly of your company outside of work and share more information about your brand with others.
Promote Your Latest Product Launches
You could use customised items to help promote your latest product launches. These don’t have to break the bank. The key thing is to make them relevant to the product you’re promoting. If you’re launching new electronic devices or gadgets, you could throw in something small such as a soft case with the logo within the first however many sold. You could advertise this promotion on your website. This may sound silly but many people will rush to buy something the more exclusive you make it sound. Here are a few more low-cost product launch marketing ideas.
Always Choose Practical Items
The most important thing with promotional items is to keep them practical. This way you will maximise the amount your customers or employees will use them. Opt for everyday items that are lightweight, durable, portable, and convenient. Your clients or staff are then more likely to carry them around with them and show off your logo wherever they go. When you give out practical items to your customers, always have their needs and lifestyle preferences in mind. If your brand targets health-conscious consumers, for instance, you could give out water bottles, gym towels, earbuds, and other similar items. Bear your audience in mind and you’ll really boost brand awareness.