Owning a business online attracts enormous benefits. You can work wherever you like (within reason), it's easier to create a sustainable business, and you can make changes to increase the business's income. Are you stuck on the last point? Not to worry, there are plenty of ways you begin boosting and marketing your online presence to get your target customers to see your website, click-through and buy, and here's how.
By Team Savant
Image: Alabaster Co
1. PPC (Pay-Per-Click) Campaign
One way to increase your company's potential of selling is by investing in PPC with GoogleAds. In doing so, you can upgrade your chances of your website being found on the first page of Google by your relevant audience. There are software and scripts available to make managing your campaign easier. The Best Google Ads scripts for your use case from PPCnerd enables you to automate and update your campaign with ease.
The top of Google, on the first page, is where the majority of web surfers click. And a smart PPC campaign can help you get there and improve your online presence.
2. Improve Your Website
A beautiful looking website is no good if it doesn't have the correct metadata attached to help Google index it. Equally, a site that's got the correct data is no good if the design is lacking or difficult to use.
A website needs continuous enhancement for two reasons. Updating your website regularly alerts Google the site is active, which can help your site move up the organic listings and get clicked on by interested customers. Plus, a mobile-optimized user-friendly site that's easy to navigate and professional-looking will attract, engage, and leave a good impression on customers.
On the other hand, websites that take too long to load, have low quality or no content, and buttons that don't work will cause the customer to bounce off your website, ruining your potential of generating interest that could of lead to a sale.
3. Authoritative Links
Another aspect of improving your online presence is link-building. By adding links to your blog posts to authoritative domains, you can increase your website's ranking on Google.
Moreover, linking all other relevant platforms to your website can help boost its position too. Such as adding your company's social media to your website, and vice versa. Plus, adding your business to directories such as Yelp and guest posting on relevant sites with a back link to your website. Are just a few of many ways you can enhance your websites appearance online,
And so, if you haven't already, link-building is something you should begin doing to help improve your company's online presence today.
Everyone is competing for the top spot on Google. And unless you work in a very specific niche, you're going to have to:
Put some work into your website
Create a PPC campaign
And begin building your websites DA.
In doing so, you'll improve your website's popularity with Google and gradually climb the rankings on the SERPs (search engine results page).