HIIS Design Furniture: Interior Solutions with an Eternal Stamp

Hanna-Amanda P. G. January 9, 2017

Looking for something to light up your interior design dreams? Something timeless, yet modern? Something bold, yet subtle? Estonia-based HIIS Design furniture stunned us with their effortlessly elegant design furniture made sustainably, with a dash of care and love. To shed light on HIIS Design’s innovative creations, young furniture maker Tõnis-Sander Maarits opened us a door to his creative workshop...

Words: Johanna Raudsepp

What’s your personal take on furniture? What makes a piece of furniture excellent?

The attractive outline, not only at the shop or in pictures, but in the interior where it’s used. Comfort and simplicity, while having down-to-the-tiny-detail design and quality combined, make a piece of furniture a great one. Something made from heart is not just another piece of furniture, but creates an exquisite experience in a room. Take a table, for example – it’s not just some thing to sit and dine at, but it creates a heartwarming shared experience with your friends and family. Good design can help enhance that feeling.

How does HIIS Design apply ethical practises in your workshop? What’s particularly important for you?

The most important thing in furniture manufacturing is that quality and timeless design [are there]. When a design piece lasts you ages, fitting in with the old and the new, it becomes an environmentally sustainable piece. HIIS Design is for someone who values quality and wants an enduring piece of furniture to bring into their interior that lasts for years. We aim to create furniture that can be the anchor-point in a room, around which you can design everything else.

As wood production can be harmful for our environment, we make sure to use FSC certified wood as our resource. For Hiis Design, it’s of high importance we use consciously produced wood to ensure forests lasts for future generations. That also reflects in our name (’hiis’ in Estonian translates to ’ancient grove’).

"We aim to create furniture that can be the anchor-point in a room, around which you can design everything else."

Is there a personal story… how did HIIS Design come to be?

As a young boy, I used to make ships and other toys in my father’s wood workshop, hammer and chisel in hand. When I was 13, we moved to a new house and I didn’t have any furniture in my new room. That’s when I decided to design and make my own furniture. I made a pretty good bed, which gave me more drive to build other things, like a closet. Every summer I used to earn pocket money from furniture making and restoration. At first, in 2013, fresh out of university, I started my own custom-made furniture workshop, but I always felt like it was not enough for me to build things designed by other people. I began to experiment more with my own designs and one thing led to another, as they say. In spring 2016, HIIS Design was brought to life.

“Take a table, for example – it’s not just some thing to sit and dine at, but it creates a heartwarming shared experience with your friends and family. Good design can help enhance that feeling.”

With regards to environmental protection, how do you imagine the future of furniture design?

Endurance is what makes furniture environmentally friendly. An oak table will last generations, unlike a cheap mass produced equivalent from melamine. A toxin-rich piece of furniture will last 10 years at most. But an oak table will last you until a new, baby-oak is growing, reducing environmental damage. More materials will be used, of course, and a lot of new solutions to battle space deficiency. However, we must not undermine natural materials and living in harmony with nature. I find that people are starting to value earthiness and natural things even more [in furniture design]. Families with kids, especially, want to be able to make more sustainable choices when choosing products for their homes.

If your brand has a soundtrack, then what would it be like and why?

The first song that popped up in my head was ‘Thunderstruck’ by AC/DC. Probably because I often listen to that song, when I start my day at the workshop. It creates a nice energy and gets you going for the day. But that’s only a small part of our brand. HIIS Design’s soundtrack would be ‘Spiegel im spiegel’ by Arvo Pärt (Grammy-winning Estonian composer), because when I listen to that piece I find myself in a powerful state of creativity. As the title suggests, a mirror against a mirror reflects into infinity, the same way inspiration has no boundaries.

"A mirror against a mirror reflects into infinity, the same way inspiration has no boundaries."

Where do you draw inspiration from for new pieces?

Inspiration can strike at any moment, which is why I always carry a notebook along. Even a quick sketch right there in the moment can be a life-saver of a striking flash-idea. I feel like inspiration is deep inside of us, piling up in our sub-conscience since childhood, and is often brought onto the surface again by some small trigger in our adulthood. It’s important to capture those moments and know how to fuel them. I like to get my creativity flowing by going through old books, magazines and websites. Other times, I draw inspiration when watching a movie or a TV show – like Mad Men, where the 60s American-style surroundings can fire up some great memories.

http://www.hiisdesign.com/

Textile Designer Nelly Rose: Honouring Global Artisanship with a Voice

Hanna-Amanda P. G. January 5, 2017

For the London-based textile designer Nelly Rose, on top of placing elements of traditional craftsmanship and up-cycling in the centre of her eccentric textile artwork, the power of collaboration is key. The main themes running through her expressive textile lines are female empowerment and creating a ‘voice’ through her conscious craftsmanship. Nelly Rose is extremely concerned about the de-valuing and vanishing of traditional techniques that should be cherished and preserved instead. Through her vibrant, empowering prints — forever, if we may.

What led you to sustainable approach in textile design? How unique is your approach in London vs on a wider, global scale?

I have studied Print, Knitwear and Embellishment, and all of these have led me to make more conscious decisions about the materials I was using and where the techniques derived from. In London, my approach is very much inspired by the concept of 'upcycling' and DIY-culture. On a global scale, my work is lead by my curiosity and passion for handcrafts and discovering their origin; nothing excites me more than being able to include them in my collections. I am currently exploring Japan, absorbing the culture and discovering all kinds of beautiful craftsmanship [from the region].

What are the values your brand encompasses? What are the main themes you are keen to explore?

My values as a brand lie in working on projects which focus around female empowerment and creating a voice through a creative medium. I have worked in various projects from ‘shop window stitch-ins’, raising awareness about the Rana Plaza factory collapse, to the first modest wear runway collection in the UK made entirely in artisan houses in Indonesia.

I tend to use a lot of typography in my work, which I guess contributes to the idea of raising a ‘voice’. Overall, the main themes I explore in my work are: Handcraft, Messages and Storylines, Protest and Equality, Printed Textiles, Creative Campaigns.

"The brand I strive to create is my expressive vision of what I consider to be ethical in my own way, whilst still being loud, bold and a little eccentric."

How does Nelly Rose as a person and as a brand differ, if at all? 

Interesting question! I would say my personality as Nelly Rose mainly focuses on networking and bringing people together, who have similar mindsets about changing the world in creative ways. I guess Nelly Rose is my rainbow vision, my compassion and my voice. The brand I strive to create is my expressive vision of what I consider to be ethical in my own way, whilst still being loud, bold and a little eccentric.

Your work was recently showcased at the Green Fashion Week in Milan. What does the experience mean to you?

Green Fashion Week was a brilliant experience as it fused together my interest in global climate change, as well as having fashion at the forefront. The new collection I showed was of hand painted up-cycled garments, ranging from denim to leather, which I salvaged from a textile waste plant. My highlight of the experience was the photo shoot I directed at the Bosco Verticale alongside designer Silvia Giovanardi. It fused the relationship between sustainable fashion and architecture, and it was very inspiring to witness my work being a part of that.

Although I love the ‘calendar’ fashion weeks, I also have to express my love and connection to other global fashion events such as AFWL (Africa Fashion Week London) and the recently participated in GFW. I find that there is an open dialogue and a more personal level of fashion presented.

"I tend to use a lot of typography in my work, which I guess contributes to the idea of raising a ‘voice’."

What are the most meaningful collaborations you have done so far? What do you consider perhaps your biggest accomplishment?

I consider my biggest accomplishment to date the Co-Identity collection which has been showed at the Jakarta Fashion Week and then London Fashion week via Fashion Scout. The collection was a collaboration with Dian Pelangi and Odette Steele in which involved fully immersing myself in Indonesia as an inhabitant and creating the textiles for the full 24 Looks of Modest Womenswear. These consisted of fully hand rendered techniques ranging from hand painted gowns, Batik and Songket weaving.

Making of: Nelly Rose Artisanal Textiles. — *Making of: Nelly Rose Artisanal Textiles.*

What irritates you about the fast fashion industry? Why do we need a slower approach?

The fast fashion industry irritates me mainly because of mass consumption and the de-valuing and plagiarising of traditional techniques. I believe in a slower approach to prevent the de-humanisation of garment workers in the supply chain, thus preventing the capitalisation of poverty. We take such an avid interest in the ingredients that go into our body or our pharmaceuticals, so I don’t understand why we don’t have the same mindset about what we wear on our skin. The industry deliberately makes it hard to question, and easy to ignore, so it is imperative we constantly ask #whomademyclothes.

Do you personally feel it is more difficult to deliver work using ethical and artisanal approach?

I believe that in order to deliver a luxury product, there should be a transparent process. In my personal work, the initial process is more difficult, as it can be more costly as a young emerging designer; however I am constantly trying to inform myself in ways I can maximise the artisanal approach. I have a vision of working with artisan communities across the world to collaborate on beautiful creative outcomes, and I will carry on finding the most efficient ways to deliver these collaborations.

"The fast fashion industry irritates me mainly because of mass consumption and the de-valuing and plagiarising of traditional techniques."

Nelly Rose, credits: Laila Cohen / Imprint Magazine. — *Nelly Rose, credits: Laila Cohen / Imprint Magazine.*

How would you categorise yourself in the fashion world? What's the most important message you aim to deliver as an artist?

I predominantly refer to myself as a designer because I like to create wearable pieces which tell a story. However, as designer refers to the process prior to a piece being created, I also refer to myself as a creative director because I love to work with a concept in various forms, such as film and installation. Ultimately, I aim to deliver an outcome through the power of collaboration, which reflects the journey and honours the craft.

http://www.nelly-rose.com

#WeAreTesting MOSHI Natural Beauty

Hanna-Amanda P. G. January 4, 2017

Step into the New Year by replacing your old beauty favourites with new more environmentally friendly ones — January is the right time to reconsider our values, recreate ourselves and prepare for a new beginning, leave behind our mistakes, and make vital, lasting changes in our lifestyles to act for a better world, I believe.

Estonian organic beauty brand Moshi is delivering its herbal spell to the customer longing for trustworthy and effective, yet natural products. Their range of natural goodies, with a loyal Made in Estonia trademark, include all-natural, paraben-free shampoos, facial oils, body creams, scrubs and blends, and they have taken it as far as bringing their take on soy candles to the market, as part of well-being and personal care range. We were immediately allured by their fun, boosting product labels, such as ‘Naughty Girl’ (appropriate name for a body scrub) or ‘Love What You Do’. These elegant bottles with witty black-and-white labels are loyal showstoppers in every bathroom. If nothing else motivates you to start your day on a positive note, these funny Moshi captions surely do even in the gloomiest winter mornings…

Hanna-Amanda tested…

1. ’Naughty Girl’ Raspberry-Blackcurrant Body Scrub

'Naughty Girl' Raspberry-Blackcurrant Body Scrub by Moshi — *'Naughty Girl' Raspberry-Blackcurrant Body Scrub by Moshi*

When it comes to skincare products, I often want something pampering and luxurious, yet natural and refreshing. Well, there’s no need to compromise — you can be sure this Moshi body scrub has got you covered. I dipped into a steamy bath over Xmas to try its natural spell out. This luxurious body scrub immediately awakens your senses to an oasis of mmm… an extravagantly sweet infusion of summer berries. Letting your body soak after applying the scrub, you realise it’s the heavenly combo blended with olive, raspberry and blackcurrant oils. I don’t know about you, but my skin is receptive to dryness in winter, so I feel it is vital to keep that extra moist securely locked in.

The pampering scrub used before shower oils proved to be an effective way to slough away dead skin cells and get a smooth, radiant texture back instead of my fatigued and dry winter skin. After pampering myself with this lavish moisturising body scrub, I encountered visible results: skin happened to be soft, radiant and well moisturised, revealing a renewed radiance. The sweet magical smell on your skin lasts for days after use… even so, a few people had to discreetly inquire about the source referred to as mystical ‘sweet scent on your skin’. Are you up for a deep down skin cleanse twice a week? If yes, you might find out soon you have indeed been a degree naughtier…

2. ‘Love What You Do’ Pumpking Sea Buckthorn Organic Shampoo

Give your lifeless bangs a real powerful revamp by massaging this soothing paraben-free shampoo on your damp hair and scalp. To begin with, I was happy to discover the texture of this shampoo is quite liquid-y and lightweight, as a sharp contrast to many other more complex haircare products I own. ’Love What You Do’ SLS and paraben free shampoo made with citrus essential oils and aloe vera gently cleanses while rejuvenating dull and dry hair, while pumpkin and sea buckthorn take effect to replenish and restore dry hair, helping to recreate texture and pave the way for shinier bangs at the same time. Even though pumpkins and anything alike have never been my favourite thing, the fragrance is mild and delicate enough not to notice, leaving a rather refreshing feel. My hair showed an improved shine and texture, so I will definitely continue using it as an everyday treat to my dry and misbehaved hair. So long unpleasant morning showers.

Johanna tried & tested…

3. ‘Good Ideas’ Face Oil with Pumpkin and Sea Buckthorn

‘Good Ideas’  Face Oil with Pumpkin and Sea Buckthorn by Moshi — *‘Good Ideas’ Face Oil with Pumpkin and Sea Buckthorn by Moshi*

I must be honest – at first I was a bit weary of the idea of a face oil. I have used oils for my hair before, but never for my face. We always want to get rid of oily skin, so it did not make sense to add more oil to it. I am happy to admit, however, that I was mistaken. Moshi’s 'Good Ideas' face oil is 100% natural and you can definitely feel that. Instead of making my face oily, the product quickly absorbed into my skin, resulting in a soft-as-a-baby’s-skin feel. It gave me a healthy glow. During this week of testing I discovered that it’s a great product to use before applying make-up as it nourishes the skin and creates a good base to apply make-up on. The tiny 50ml bottle will last you ages, even if used daily, and it’s comes in a lovely travel sized packaging, so you can always have it with you.

4. All That Jazz Soy Wax Tealights with Teakwood Scent

Candles are candles, I feel. They don’t have a strong smell, which is good, if you’re into that mellow scent. I have no complaints. A big plus, I guess, is that if you want to be all-natural, then soy wax candles are the way to go, and Moshi does have a variety to choose from. I will certainly check out their other scents as well, this one just wasn’t one for me.

I love the no-bullshit attitude of the packaging and the ingredients. You know what you are getting and don’t get distracted by yet another pretty bottle, which might not boast great components. It’s the simplicity of Moshi’s products that makes them so unique and elegant. The fun slogans on their packaging are especially memorable, making something simple boldly stand out on your beauty counter.

http://www.moshi.ee

Natural & Organic — Or Is It All a Marketing Ploy?

Hanna-Amanda P. G. January 3, 2017

Words: Emilia Wik

Over the recent years, we as consumers have become aware of the impact chemicals have on the environment and our bodies more than ever before. As it follows, more and more companies are offering environmentally friendlier, greener and cleaner options to ease the concerns of their customers. This is visible when you’re scanning through the cosmetics department, browsing for clothes, or simply touring the supermarket aisles; words, such as ‘organic’ and ‘natural’ are popping up anywhere and everywhere more frequently than ever. So how could it spell trouble for consumers to be aware of the impact their purchases have on their surroundings and themselves? Truth be told, there is none! Instead, what’s damaging is that many companies are trying to exploit this newfound interest in sustainable products by “greenwashing” their advertisements and product offering.

So what is greenwashing you might be wondering? Greenwashing is defined by the Greenwashing Index as “when a company or organization spends more time and money claiming to be ‘green’ through advertising and marketing than actually implementing business practices that minimise environmental impact”. For instance, many companies are now fond of using green colours, earthy looking packaging and words we as consumers associate with environmentally-friendly practices, such as ‘natural’, ‘sustainable’ and ‘organic’, to make their products look earth-friendly; although what’s hiding inside is nothing else than conventionally produced goods. Because hey, sadly it’s easier to advertise differently than to change the production infrastructure.

In fashion, greenwashing can for instance consist of garments advertised as made of organic cotton, yet without the cotton being certified. This means that there’s no real proof that the textile is organic or the way it’s been treated, most commonly with harsh chemicals and dyes. When it comes to food, greenwashing can take the form of a farmhouse on the packaging next to the word ‘natural’, however, getting to the ingredient list, you then discover you can only pronounce about 10% of what’s been listed.

"What’s damaging is that many companies are trying to exploit this newfound interest in sustainable products by “greenwashing” their advertisements and product offering."

So why are companies taking the easy way out, implementing marketing strategies that fool their customers rather than introducing actual sustainable changes into their businesses practices? One of the main reasons behind this is that remodelling the norm from a conventional to a sustainable supply chain method requires vast investment in terms of time, money, resources and skills. Another one might be that it simply not possible to change the current production practices into greener strategies, e.g. there isn’t enough skilled labour or the right raw material to produce something of real value for the company. Thus, as marketing in many areas of the world is fairly unregulated, greenwashing becomes the simplest and cheapest option to reach customers who are keen on shopping greener, without having to spend much time or resources on transforming a whole company.

Greenwashing might be especially difficult to discern for people who are just becoming aware of the impact their purchases have, but also for seasonal ‘green’ shoppers, especially when a brand heavily advertises itself as organic. However, the many larger companies failing to realise the potential of growing sustainably has led to a new generation of start-ups that have this etched in their core; that dare to go an extra mile in terms of using sustainable materials as well as ethical supply chains. A rising trend amongst these smaller brands is radical transparency and honesty, meaning that they communicate openly about their ethos, supply chains and materials used, making it easier for us as customers to see what they stand for and how sustainable their operations are.

So what can we as consumers do to combat greenwashing? Try to look at the bigger picture and don’t focus solely on advertisements and words printed on the packaging, but analyse how the company acts as a whole; do they have any certifications to prove what they are claiming and are they transparent in the way they act? If not, dare to ask questions and if you receive vague answers be vary, it might be another example of greenwashing gone too far.

"Analyse how the company acts as a whole; do they have any certifications to prove what they are claiming and are they transparent in the way they act?"

I truly hope that 2017 will bring more consumer interest in looking beyond advertisements and clever wording into what brands actually stand for and endeavour to do. Because the huge effort that goes into creating something truly ethical and sustainable should be recognised and thus rewarded, so let’s not let the greenwashers win this one.

Written by Emilia Wik, Founder of Scandinavian Slow Fashion brand BYEM (link: www.BYEM.com)

From Swing Time to Zaha Hadid's Confetti: Your Culture Guide to January

Sophie Breitsameter December 26, 2016

See – Australia’s Impressionists, The National Gallery. Break away from the darkness of winter for the sun-filled landscapes of the Australian Impressionists in the first UK exhibition of its kind. Until 26th March 2017.

Visit – Zaha Hadid: Early Paintings and Drawings, Serpentine Sackler Gallery. Don’t miss the chance to see the rarely seen drawings of the visionary architect Zaha Hadid. The exhibition is housed in the Serpentine Sackler Gallery extension that was completed by Zaha Hadid in 2013. Until 12th February.

Eat – Kricket, Soho. If you have already tried their amazing Indian small plates, you’ll be pleased to hear that Kricket is opening their second restaurant in a larger space with the same delicious food. Opens January 5th. 12 Denman Street, Soho, London, W1D 7HH.

Read – Swing Time, Zadie Smith. Start the new year right with a great book. We seem to love everything that Zadie Smith releases, but her latest is a brilliantly written treat.

Do – Chinese New Year. Whether you celebrate at home or in the main parade in Central London, see in the Year of the Rooster surrounded by colour, friends and dragons.

Dreams Vs Reality: Kelpman Textile Sustainable Wool Coats

Hanna-Amanda P. G. December 20, 2016

Hailing from Estonia, textile designer Mare Kelpman creates thick blanket-like wool coats that warm up even in the coldest nights of Nordic winter. Kelpman Textile’s latest collection Sophy combines sustainable design, architectural elegance and Nordic simplicity. Her unique patterns laced with asymmetry and artistic colour combinations are beautifully eye-catching. What inspires such magnificent design?, we ask.

Words: Johanna Raudsepp

*Sophy collection wool coats by Kelpman Textile, 2016.*

We love seeing designers with an eco-friendly approach cropping up in the Scandinavian region, but we must admit this way of looking at design has not conquered the world yet. Why have you chosen to pursue sustainable approach in textile design?

For a while I taught at the Estonian Academy of Arts and I always urged my students to think what to do and how to execute it. [I’ve always advised students that] if you don’t have a sustainable idea, then seriously consider, if it’s worth creating at all. Following this path is pricey, which is why it’s marginal – the profit won’t be great nor happen fast. The way I see it, for me there is simply no other way – the joy from creating is far more important than the profit you make. I don’t see any reason to overwhelm the world with even more synthetic things.

What are the setbacks you have experienced following the sustainable route?

I can’t say that I have. More or less so, I have encountered the expected issues of having a small business and finding the right partners, who are flexible to fulfil orders of all sizes. In Estonia, my products were initially received with jaws dropped– what do you mean you’re making wool clothing? Where’s the glamour and affluence usually en vogue in the local fashion scene? I exhibited my products at many foreign fairs and finally got the reassurance I’m doing the right thing. Now I’ve realised that small businesses emphasising natural textiles are emerging, too.

What inspires you in creating different textiles?

Primarily the people who I create for in my head. I feel like I know my potential client quite well. However, focusing only on the commercial side doesn’t work either. I am inspired by rhythms and colours from nature and architecture. What really drives me is conquering technological challenges. You can dream of different fabrics and structures all you want, but it really comes down to the technical ability of the partners. Creating textiles requires a compromise between dreams and reality.

“The joy from creating is far more important than the profit you make.”

What material do enjoy working with the most?

Right now, my favourite is wool, as you can see from my product range. But every material can be challenging to work with, if you choose the right approach. For example, in the summer season I reach for linen and a little bit of silk as well. Wool is a material for which you don’t have to kill or exhaust dry land, as sheep require shearing. Since I only work with European materials, I know where and how the yarn is created, in what conditions and I can be sure that it’s also certified. I produce all my products and fabrics in Europe and I know those small factories well.

“Creating textiles requires a compromise between dreams and reality.”

If you had to compare your design to a natural phenomenon, what would it be and why?

Perhaps the refreshing morning dew before a hot day. Freshens the air.

What can we look forward to in 2017?

Hopefully great execution of some fresh ideas. A year ago, I didn’t even plan on having my own store. Now that has been set up and gotten a lot of positive feedback. I like to let life surprise me and am open to new challenges on the way.

Find Mare Kelpman's designs in Tallinn, Estonia, at the Kelpman Textile store, or online at www.marekelpman.eu.

#WeAreTesting Antonin B Paris Bio-Organic Haircare

Hanna-Amanda P. G. December 19, 2016

If there’s one rule of thumb in my world, it goes along the lines, ‘my hair is the most misbehaved, disobedient bodily feature I own, living somewhere on a distant planet called I Do Only What I Want, Regardless What You Want. You wouldn’t want this mantra to be internalised by your children or life partner, and you’d also kinda want your hair to oblige — well, at least the rules of gravity. Sounds already like a lost case, doesn’t it?

However, whenever there’s a situation without a solution, I would desperately want to fight the odds and make the impossible seem possible. To make the misbehaved voluntarily cooperate in the same rhythm with other bodily features and creatures I am forced to live with all my life, unfortunately hair (that doesn't want to behave) is one of them. Recently, I’ve started growing a fond interest in ethical and organic products in every aspect of life, so it followed quite naturally I also started looking into removing the chemicals found in my haircare products and treatments. All as natural and chemical-free as possible, s’il voussss plait. I screamed and yelled at the imaginary attendants on my imaginary flight from Messy Hair to Hair Heaven. The greatest Hair Emergency always seems to take place when you least expect it — on travels to the most distant lands, deserts and plateaus, whereas it is guaranteed your most beloved creams and serums are sold miles away, or when worse comes to worst, not at all.

This time, I took these 2 miracle hair products by Antonin B. along with me to my latest travel adventure to a rather sticky and humid country, Tunisia, North Africa, to be precise, hence I needed my hair to be held well — neatly and nicely — in place, and not to let me down even once in this hectic 24-hour cycle. Firstly, the eco-certified hair oil Ceramides Enriched Desert Serum, boasting the ability to restore long-lasting hydration, helps to fight hair dryness, and bio-organic Intense Honey Butter with honey extract makes sure your hair starts behaving even under the most tricky weather conditions, without even attempting to lose its silkiness and smoothness.

Antonin B: Ceramides Enriched Desert Serum.

I applied this Antonin B. bio-organic hair serum overnight every day by massaging a fair share of three to four moisturising elixir droplets into my hair, without rinsing it afterwards. I felt like the overnight treatment proved to be effective, as my hair was getting repaired during the hours I was enjoying my much needed beauty sleep. The delicate aroma of — well, just pure natural oil — is indistinct enough not to come across overwhelming or even cause headaches, which I personally always appreciate about personal care and beauty products.

In the morning, after treating my hair to a light rinse, I truly saw the repairing effects of the serum: the oil had transformed my misbehaved bangs into a resilient, obedient citizen, always willing to walk the line and follow the rules of authority. As per instruction for a longer lasting result, I applied two to three drops on damp hair followed by a blow-dry. You could even flat iron straight afterwards, and make sure to add one to two drops for extra shine. Blow drying the hair after applying the serum helps the results show effect much faster and also guarantees your hair stays intact for longer. And well before starting the strenuous hikes and wonderful strolls around the ancient city’s Medina area, I also needed a strong, secure fix to fight any unexpected breeze along the way.

Antonin B: Intense Honey Butter.

Here another product by Antonin B. came to help, appearing as miraculously as a life-saving Ghostbuster, the bio balm with natural honey extract guarantees not even a single misbehaved piece of hair stays floating unkemptly in air. As a result, your curls are fixated neatly, making the hair look healthier than ever before, and even adding additional density and glow to the ends. The texture is so light and the product dissolves naturally on its own, so you do not even need to wash your hands after applying the balm! (however, for hygiene reasons I would still recommend to do so). I was 6 hours on road and my hair stayed intact for the entire day of discovering the marvels of ancient Tunis city and even remained entirely photo proof: yes, sometimes it is all we, women, need… merci, Antonin B., for not taking our recurring hair troubles and concern about ethical matters entirely lightly.

If you have any doubts regarding choosing the right gift for all the haircare freaks, or those obsessed all over with chemical-free products, Antonin B. is here to help you out with a fresh, Christmassy take on vegan haircare, with the limited edition offer also featured in our Conscious Gift Guide 2016.

Still not entirely convinced? Find the range of products and story here.

By Signe: A Danish Brand + Women As Artwork

Hanna-Amanda P. G. December 16, 2016

By Signe is a Danish fashion brand dedicated to catering honest and feminine easywear for the independent and creative woman in a modern society. By Signe stands out not only by its clean candy-coated aesthetics and having the whole honest production process from A to Z taking place under one roof, but also seeing women as artwork that should only be wrapped in the dearest delicate comfort...

How would you classify the woman By Signe is meant for?

Actually, describing a muse like this is a bit unnatural for me, because I never wish to exclude or discriminate. But I am inspired by natural women who are more art than beauty. I am inspired by independent and creative women, and I wish to create healthy and comfortable garments for the natural woman in a modern society.

What was the main catalyst leading you to create a sustainable brand?

I have a huge conscience, so when creating the brand, it was essential for me to create a product that I could vouch for 100 per cent. [I was motivated by the concern that] the fashion industry is one of the most polluting in the world. By setting up my own production in-house, I wish to prove that it is possible to combine design and handcraft based on ethical principles, in order to create a deeper dimension of honesty and soul behind the brand in today’s industry.

"I am inspired by natural women who are more art than beauty."

What are your personal tips for looking good, but consuming less?

I would encourage the consumers to build a beautiful basic wardrobe of organic clothing. These garments, if chosen well, should be long-lasting and live through several seasons. Also, I would ask everyone to recycle and donate instead of throwing anything away.

How does By Signe stand out from other responsible fashion brands out there?

By Signe definitely stands out for having gathered the entire design process under one roof. Our creative studio is located in extension of our production — cutting, finishing and packaging area. This ensures full control of all parameters and the required quality of the entire process.

Our in-house Danish production ensures absolute ethical security in a non-discriminating, healthy and safe environment. We cover everything around the garment sustainably too, such as size and care labels, which are handprinted on organic cotton. All sewing thread is made from organic cotton. Hangtags, printed material and packaging are made from recycled and recyclable paper.

"I wish to prove that it is possible to combine design and handcraft based on ethical principles, in order to create a deeper dimension of honesty and soul behind the brand in today’s industry."

Your branding is sophisticated, yet simple and unique. Where did you take inspiration for Creative Direction for Signe?

My own personal aesthetics are directly reflected in the visual profile of the brand. This comes from constantly being open for inspiration and developing it over time. I find inspiration mostly from old books, poetry, photography and travel, and I combine this with my passion for luxurious soft organic materials and comfort.

"I find inspiration mostly from old books, poetry, photography and travel, and I combine this with my passion for luxurious soft organic materials and comfort."

If you could make one major change in the fashion industry today, what would it be?

This could be really abstract, as my first priority would be to make sure that everyone involved in the entire industry is treated well. It would include many more larger changes, obviously, as all is connected. We strive for all fabrics to be organic and certified by The Global Organic Textile Standard (GOTS) which is recognised as the world's leading processing standard for textiles made from organic fibres. GOTS defines high-level environmental criteria along the entire organic textiles supply chain, and requires compliance with social criteria as well, such as freely chosen employment, no child labour, safe and hygienic working conditions, payment of living wages and reasonable working hours.

http://www.bysigne.com

GreenModelMe: Green Lifestyle Lessons With Daniela Christiansson

Hanna-Amanda P. G. December 15, 2016

Last month, the second edition of Green Fashion Week went live in Milan, Italy. In the light of the event, we discussed green living tips, climate change and the future of fashion with its founder Daniela Christiansson, also a model and ambassador of green lifestyle and beauty at www.greenmodelme.com...

*Daniela Christiansson, GreenModelMe.com.*

Daniela, how did you grow interested in a more conscious, ethical lifestyle?

Being Swedish and growing up in Switzerland, I've always led a rather conscious lifestyle — as both countries take care of the environment and are healthy, it has been quite naturally a part of me. Likewise, I have always wanted to have a blog and 6 years ago I challenged my father telling him that I will set up a blog as guidance to sustainable lifestyle to influence people to change their habits and encourage them to believe that together we can cause less harm to Earth. Climate change is real and we have all the resources to fight it, we just all need to gradually change our consumption and lifestyle habits. I hope to influence as many people as possible with GreenModelMe, my team and partners.

What are your key lifestyle tips for adapting a more mindful approach to living in this speedy world?

Learn to disconnect and come back to the joy of small and simple things. Our society is just pushing us to buy and consume more things, which we ultimately do not need. We are a generation that is stressed, addicted to speed, constantly rushing and many individuals lose themselves by living through a virtual world or through someone else's ideals. Also, my father always tells me to slow down. We tend to do too many things all at once because nowadays we have the possibility to work and stay connected almost everywhere we are, which makes all of us never actually having a break in the end. It is an ambitious way and probably one of the best ways to succeed, but not for our own good.

Therefore, I suggest to switch off as often as possible and live in the present. Take some air, relax, do some sport, read, cook healthy and organic food and if possible, do it in a community to share and cherish those moments. Like in the old days.

I am travelling often, which makes me work on my computer or phone most of the time. It is a good opportunity, but I also oblige myself to take a break and look outside the window, sleep or listen to music, when I am alone. I think it is important to share and communicate as often as possible and be less connected in virtual worlds, because these are the opportunities — in real life — where you can create the best memories, which contribute to our happiness and health.

I would say the best approach is to enjoy the present and the simple things with what we have and not constantly keep looking for more. We can as well create a lot of different things with what we already have by reusing or mixing them, for example. We just need a little bit of creativity.

Consume less of everything (food, clothes, everyday products). Be creative and learn to reuse! Additionally, replace many products with better quality and eco-friendly alternatives. You can get a lot of tips from GreenModelMe — on improving your health, finances and the environment.

What are the visible benefits of leading a more conscious lifestyle? How do you preserve a balance and cope with stress?

As said above, I try to disconnect, enjoy the little moments, do some sport and relax, which definitely gives me more power short-term — a better mood, a better concentration and freshness (which is very important in my modelling career, to be relaxed and look fresh). As for the long run, it definitely contributes to my health, self-esteem and happiness.

“Learn to disconnect and come back to the joy of small and simple things.”

You are the founder of Green Fashion Week hosted in Milan last month. What do your role and this experience mean to you?

I came to this idea with my manager, the owner of Major Models Milan, Guido Dolci, after attending COP21.

I was invited to COP21 by the UNFCCC to make their promotional video of the Climate Neutral Now Campaign in which I am a champion with my boyfriend, and where I was invited by the UEFA to assist at the SIIS (sustainable innovation in sport).

Everyone loved my idea of GFW and consequently a team was directly created to make it happen as soon as possible. The first edition took place four months later in April 2016 in Abu Dhabi, which was a beautiful success. We called it the Abu Dhabi Fashion Sustainability Experience involving Major Models and my partners of the UN to make a zero emission event.

I am involved with various eco-friendly brands and I develop projects with companies to make the event as green as possible. Furthermore, knowing what I talk about, I represent and promote the Green Fashion Week, that is in addition to presenting it and modelling for it during the event. This project is very precious to me, I always call it my baby and I really hope to make sustainable fashion the new trend — more visible and approachable.

“We tend to do too many things all at once because nowadays we have the possibility to work and stay connected almost everywhere we are, which makes all of us never actually having a break in the end.”

You always seem to look so effortlessly flawless. What are the beauty tips you religiously follow?

1. Drink a lot of water

2. Eat clean whenever possible

3. Exercise

Pretty natural, right?

Who is your 'green lifestyle' or 'green fashion' muse?

I don't have one in particular because I find that many people are an inspiration to me. The people working in the business, such as companies or designers, are the best coaches, as they have all the knowledge in the world. I love to learn in that way and I always keep myself updated with the latest news. I read articles and blogs as well, because I like to see different opinions and ideas. I also watch documentaries when I have time.

What are your latest go-to eco beauty products you would recommend?

Thank you for asking me the latest because there are so many great ones! I am a fan of Moroccan Natural, which is an organic skincare brand. I love their Cactus Oil. I find Dr. Hauschka very good because it is a complete organic cosmetic brand with both skincare and make-up products. Their philosophy is very much concentrating on what is best for the environment and the human's health. 100% pure lipsticks are very good and I am of fan of Kure Bazaar nail polish. They cure your nails as well.

What fascinates and inspires you the most about eco fashion? How to still look stylish with consuming less?

The story behind the clothes. Knowing how the garment has been made and learning about its components interests me the most, and the creativity, skills and innovation behind the garment always fascinate me. I love when the designers tell me about their values, the story of the garment and the materials they are using. We can do so many things with natural products and consume less, if we just change the production process and materials.

I have always used the same clothes several times and created different looks by just changing the accessories, which makes it easy to style a look. I don’t see the point in buying one garment knowing that I will only use it once. I usually shop what I like and therefore, it is sad to use an item only once, no? I see that as a waste of money and resources…

“We can do so many things with natural products and consume less, if we just change the production process and materials.”

There are so many amazing eco-friendly brands out there. People often think that they are not beautiful, or look too basic, but they are completely wrong! This is one of the goals of the GFW — making people aware of the amazing conscious designers and spread the message of the issues to do with fast fashion and climate change. I always love to discover new eco brands — I have a list and I’ve almost lost track of it already, because the numbers are just growing. I love it!

ELLISS London: Unconsciously Conscious Organic Jersey Wear

Hanna-Amanda P. G. December 13, 2016

ELLISS is a London-based responsible brand focusing on organic jersey wear. The collection 'Unconsciously Conscious' speaks of choosing responsible clothing unconsciously for its aesthetics rather than merely ethical production. Their vintage-inspired jersey wear, using ultra nostalgic silhouettes, sported by vulnerable looking girls, is not only visually appetising, but out-of-this-world comfy, too. Even so much so, we want to keep it close all winter long...

*ELLISS 'Unconsciously Conscious' lookbook, 2016.*

How does ELLISS connect sustainability and fashion?

We use organic materials and manufacture in England to maintain a low carbon footprint and are conscious of every element of the design process to waste as little as possible.

What are the main aspects ELLISS as a responsible fashion brand looks to improve?

I would like to show that sustainable fashion can be stylish. The design is very important to me. I want people to buy the clothes because of the way they look, rather than just because they are consciously made. The collection is called ‘Unconscious Clothing’, I want the women who buy my clothes to not necessarily be looking for something eco-friendly, but to choose a piece because of the design – to unconsciously be conscious.

Why is it so difficult to get something responsible manufactured in Britain?

It isn’t difficult to have things responsibly manufactured in the UK as you can oversee the production. However, it did take time to find the right factory. The options are few, but I am lucky to have found a factory I can work closely with. The price is slightly higher in the UK than abroad, but the quality is fantastic.

What inspired the creative direction for ELLISS? Who is perhaps your muse?

The creative direction has happened very naturally from working with great teams on the shoots. Amy, the model in our lookbook, is incredible — she has the ability to look so vulnerable and confident at the same time. That is something that is important to me, to show women in a natural way. We just released a behind-the-scenes film of the launch presentation, which is a candid look at the girls, the playful, real moments.

"I want the women who buy my clothes to not necessarily be looking for something eco-friendly, but to choose a piece because of the design – to unconsciously be conscious."

What personally bothers you the most about fast fashion? How can we still look good with less?

The waste — the nature of the way people buy clothes needs to change. The best way to shop is to buy less, but pieces you really love. Curate your wardrobe.

How much importance does sustainable living have in your everyday?

It plays a big part in the way that I think. I like to buy vintage clothes – that is one of the reasons I decided to focus on jersey wear. Vintage shopping is great for a trousers and outerwear, but when it comes to lingerie and T-shirts – you want something fresh and new. I love wearing matching jersey underwear and a soft T with a pair of vintage jeans.

"The best way to shop is to buy less, but pieces you really love. Curate your wardrobe."

What makes it tricky to have an entirely Made in Britain clothing brand?

Manufacturing in the Britain is more expensive, but it means that you have control of the production and can see everything that is going on throughout the process. I think it is important for the customer to know where their products are coming from.