AmaElla 100% Organic Cotton GOTS-Certified Lingerie: "Lingerie is a Fine and Fragile Way of Self-Expression"

Created by two friends chasing the modern-day entrepreneurial dream, AmaElla 100% ethically made organic cotton lingerie challenges the importance of sustainable practices in undergarment industry today.

By Hanna-Amanda Pant

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Noctu: Seasonless Organic Cotton Nightwear

Noctu is a family business founded by sisters Zoë and Milly, who are based between Bath, UK, and Oslo, Norway. Having witnessed firsthand the shocking impact conventional cotton manufacturing has on people and our planet, they were compelled to create ethically made, beautiful, minimal night and loungewear.

Noctu Campaign, 2016

Noctu Campaign, 2016

“Take my hand and I will lead the way.

Through the fjords where the night is day.

A special place where the sun does not set.

A land where mountains silhouette.

A place for those who dare to dream.

The land of the midnight sun.”

Noctu Campaign, 2016

Noctu Campaign, 2016

Noctu dedicated years to finding the right manufacturers, determined to find organic production and fair trade conditions. Throughout their business, Noctu ensure equality, women empowerment and ongoing training programmes. The collection is a wonderful example of how small companies are helping shift the norm with beautiful, high quality products, sourced and made ethically and sustainably that don’t compromise on design, or start at an inaccessible price point. 

Noctu Campaign, 2016

Noctu Campaign, 2016

Noctu’s first seasonless night and loungewear collection is beautiful and simple, inspired by the Scandinavian midnight sun, where days neither begin nor end.

All of Noctu’s cotton products are certified to the Global Organic Textile Standard Fairtrade.

We love their nighties and the gorgeous pure white bed linen, just what we need as the nights start to draw in. 

Noctu Campaign, 2016

Noctu Campaign, 2016