SKALL is a conscious, value-based Danish fashion studio founded by siblings Julie and Marie Skall. Rooted in quintessentially Nordic values, SKALL is all about communicating through aesthetically clean, enduring pieces — well-fitted garments that last across seasons. Their latest SS17 collection ‘Monde Imaginaire' brings us a floating narrative of dreaming a better world for ourselves, impeccably blended into dreamy colours of pink and silent sky blue. Oh, we love a collection for dreamers...
What inspired you to create a sustainable brand?
We both have several years experience in the conventional fashion industry and we felt a need to create a modern fashion brand that we would feel good about. When we created Skall studio in 2013, there where not that many sustainable fashion brands around. To us, it comes naturally that we care about the entire process of garment-making, from seed to closet, and we wish to have a minimal negative impact on the surroundings, the environment, people and animals involved in the process. We truly care about the footprint that we leave behind us. With Skall studio, we contribute to creating a world we wish to see. We have something in our hearts and we communicate that story though Skall studio.
When it comes to your team of two, how true is the saying 'team work makes the team work’ ? Who does what?
Very true! In many ways we are very much alike, like most siblings, but we have different strengths and different background in the fashion industry. We do all designing together and collectively take decisions about our collections and brand identity. Everything else is divided between the two of us, whereas Julie takes care of all sourcing, sampling and production, and Marie is responsible for all sales, marketing and PR. We find it very important to give each other space and freedom to do what they do best, but we still talk a lot all the time!
"We find it very important to give each other space and freedom to do what they do best."
Where do you produce and what are the main fabrics you work with?
We produce all of our woven garments in India. We work with a great factory that is FairTrade and GOTS-certified, which means that they work with very high standards when it comes to environment and social responsibility. We visit the factory at least twice a year and we have a great rapport with the factory owner and people working in the factory. Mostly, we work with GOTS-certified organic cotton and linen fabrics. We love the beauty of natural fabrics and remodelling them to the highest possible quality.
Many Danish brands have chosen to focus on the sustainability route. What makes you clearly stand out?
Everything we do comes from our heart — creating clothes with value and purpose. Besides caring about the environment, we also have strong ethics regarding people and animals. We do not use any fur or leather from animals, we both live a vegetarian lifestyle, and that is also essential to the values of Skall studio.
What should be the 5 basic items in every woman's wardrobe?
A classic white cotton shirt, effortlessly chic and comfortable, made of organic cotton, of course. A warm and cosy wool sweater, locally made of wool from local sheep. A long shirt-dress, which can be dressed up with a belt and heels or casually and loosely worn with everyday sneakers. A good pair of jeans or casual cotton pants, preferably with a slightly loose fit and cropped legs. A feminine and voluminous skirt with high elastic waist and side pockets.
What are your personal tips when it comes to styling a look, without necessarily buying new items bottom to the top?
We like classic items, which can easily be styled with a personal touch. We love scarfs, small cotton scarfs in nice colours and patterns, we wear them around our necks, around a ponytail or tied around our wrists. Layering is also a great way of creating new looks — we use a knitted sweater on top of a shirt or around the waist when wearing a dress. A shirt-dress over pants can also do the trick. We always wear our shirts with the sleeves slightly folded at the arm.
"It is about creating the world you wish to see and wish to live in. It might be a dream world, but that’s what we all are, dreamers."
Your collections have fun names, where do you draw inspiration from? What inspired you when designing the Savoy Truffle collection?
We find inspiration in everything around us, especially music and art. We love all music from the 60’s and 70’s, The Beatles, Bob Dylan, Joni Mitchel. With the Savoy Truffle collection we wanted to share our love for The Beatles — Savoy Truffle is the name of a Beatles song from their album called White. George Harrison wrote the song to tease his friend Eric Clapton, who loves chocolates – hence Savoy Truffle. It is actually a bit silly, but it is a great song and true art doesn’t have to be serious, it should be fun too. Every Skall studio collection and every piece of clothinh that we create has a story behind it; a story born from something we love.
What story will the new SS17 collection open?
Our new SS17 collection ‘Monde imaginaire’ tells a story about an imaginary world, which we have created in our minds. It is a world full of warmth and happiness, and it can be described as a feeling — a “flowing” feeling of joy and love, and we see warm colours, like pink and silent sky blue. It is about creating the world you wish to see and wish to live in. It might be a dream world, but that’s what we all are, dreamers.
"Be present everywhere you are and in everything you do. When you are present, you see what is around you and it makes you think clearly."
When it comes to your practices of sustainable lifestyle, what are the first steps we should take to slow a bit down and be more mindful?
Be present everywhere you are and in everything you do. When you are present, you see what is around you and it makes you think clearly. Think about what you do and especially what you consume. We all have a huge power when it comes to what we buy, eat, wear, support and share. No one can save the world on their own, but everyone can do small things. Just do not care strongly about what you see around you and do what you feel is right in your heart.